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		<title>Parametric Semiology – Semiotic Potentials of tectonically articulated Shell Structures</title>
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		<description><![CDATA[This paper, the latest in a series of investigations further developing the idea of Parametric Semiology, was initially written and accepted to be presented and published at this year&#8217;s IASS conference in Amsterdam, however unfortunately I was unable to attend]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.unsquare.at/wp-content/uploads/2015/09/iass_teaser.jpg" target="_blank"><img class="size-medium wp-image-669 alignleft" alt="iass_teaser" src="http://www.unsquare.at/wp-content/uploads/2015/09/iass_teaser-300x150.jpg" width="300" height="150" /></a><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">This paper, the latest in a series of investigations further developing the idea of Parametric Semiology, was initially written and accepted to be presented and published at this year&#8217;s IASS conference in Amsterdam, however unfortunately I was unable to attend the conference due to my teaching engagement at PennDesign. The complete paper can be read </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">here:</span></span><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><br />
</span></span></strong></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Abstract</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In a complexly networked society the architect&#8217;s core competency is the task of articulation in order to establish the built environment as a communicative frame for its users (Schumacher [9]). A such purposefully designed environment is more legible and navigable than the modernist order of repetition, thus offering a suitable framework for contemporary societal patterns of use.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The adaptation of load bearing structures following different load cases in conjunction with their differentiation according to semiological aspects afford many opportunities for differential tectonic formations, exploiting structural necessities as an instrument of semiotic articulation. Numerous examples of this phenomena can be found in pre-modernist architectural history, from simple structural ornaments and subtle surface articulations to intricately devised surface structures.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Embedded in the studio&#8217;s continuous agenda of Parametric Design Research, the project “Parametric Semiology” investigates the semiological capacity of parametrically generated architectural forms and calls for the development of radically innovative and speculative spatial models for the sport venues and their related auxiliary programmes for Rio de Janeiro&#8217;s 2016 olympic park. </span></span></p>
<p lang="en-GB"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Buildings are understood as highly integrated complex systems, that are inter-articulated and correlated in order to fulfil urban, architectural, structural, functional, spatial, semiotic and atmospheric criteria.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Using this setup as a testing ground, performance and semiotic aspects become the driving layers of a parametric model in order to test valid tectonic articulations for their semiological potentials. To fully exploit the concept of tectonic articulation the studio closely collaborates with structural engineers, evaluating and orchestrating suitable options. This leads to the development of a series of proto-architectural shell structures, that hold the potential to be organized and differentiated within their own structural logics as well as according to urban and architectural semiological criteria.</span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Results of this design research and their underlying theories, concepts, logics and strategies are presented and discussed in this paper.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;"><b>Keywords</b>: design research, parametric design, semiology, semiotics, shell structures, tectonic articulation.</span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Introduction</span></span></strong></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Contemporary post-fordist network society is characterized by an unprecedented level of complexity and intensity of communication. Within the context of an ongoing urbanisation process, the ability to navigate dense and complex urban environments is an important aspect of overall societal productivity today. This is facilitated best, if the visual field presents a rich, ordered scene of manifold offerings and also provides clues and anticipations about what lies behind the currently visible layers. The speed and confidence with which one can make new experiences and meaningful connections is decisive. The design of environments that facilitate such hyper-connectivity must be very dense and complex and yet highly ordered and legible. This sets the task set for the semiological project under conditions of variety, density and complexity. (see Schumacher [11])</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The core competency of architecture therefore is the task of articulation. Consequently, &#8220;<em>The relationship between the technical and the articulatory dimensions leads to the concept of tectonics.</em>&#8221; (Schumacher [9]), meaning that technical forms, that are based on engineers&#8217; calculations, are absorbed and further articulated by architects, aiming for increased architectural legibility within the built environment&#8217;s framework of social interaction.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">At the same time, the development of sophisticated computational design tools &#8211; both within architecture and within the engineering disciplines – has opened up the field for nuanced architectonic articulation and multi-layered building configurations. Also, simpler interfaces, common programme platforms and scripting languages make parametric design and engineering technologies alike more tangible for architects, facilitating information interchange and fostering a close collaboration between different disciplines that would have been impossible a few years ago. As a consequence, it has become impossible to conceive architectural design separated from its related disciplines, such as energy design, material science, construction technologies, production techniques, and structural engineering. </span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">In this sense, lately buildings have come to be understood as highly integrated complex systems, sub-systems and components, that are inter-articulated and correlated, complementing each other in order to fulfil architectural, structural, functional, spatial, semiotic and atmospheric criteria. Our built environment is a series of complexly interwoven layers, where a building&#8217;s structure is only of them. Functions and programmes can also be integrated by systematic differentiation of one pivotal system, which makes one system work on multiple functional layers, i.e. one series of building components might have structural and atmospheric – or semiotic &#8211; properties at the same time.</span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Within this development, the consequent and strategic adaptation of load bearing structures following different load cases in conjunction with their differentiation according to semiological aspects afford many opportunities for differential tectonic formations, exploiting structural necessities as an instrument of semiotic articulation. </span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The Structural Ornament</span></span></strong></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Numerous examples of this phenomena can be found in pre-modernist architectural history, from simple structural ornaments to subtle and intricately devised surface articulations, as structural issues have always had profound impact on a building, not only in terms of its actual form, but also in terms of its ordering elements and surface articulations. Initially facades were ordered and subdivided (and eventually signified) by structural necessities (such as pillars, columns, plinths, beams, or round, pointed or triangular arches) or material formations and patterns (such as stone or ashlar masonry). As a consequence resulting facade articulations were essentially structural.</span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">However, over time most of these elements of ornamentation became part of an historically evolving semiotic system that allowed for an intuitive understanding of the building&#8217;s societal functions, its horizontal stratification and the processes and interactions that could take place in them. They were subject to a process of abstraction detaching them from their initial significance and thus becoming mere surface decoration. </span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">This can be exemplified by looking at the ordering principles that were developed for the facades of the typologies of the Italian Renaissance Palazzi. Antique elements were re-contextualized and arranged according to a strict set of abstract rules in order to create a complex system of interwoven semiological elements that enabled contemporaries to unreflectingly understand the buidling&#8217;s use and program distribution. </span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The ground floor&#8217;s channeled rustication, for example, alludes to ancient buildings&#8217; massive foundations and suggest a commercial use, the choice of order of columns and the height of each of the subsequent floors hint at the different social strata occupying the respective floors.</span></span></span></p>
<p lang="en-US" style="text-align: center;" align="CENTER"><a href="http://www.unsquare.at/wp-content/uploads/2015/08/465px-Rucellai.jpg" target="_blank"><img class="wp-image-657 aligncenter" alt="SS_Rucellai" src="http://www.unsquare.at/wp-content/uploads/2015/08/465px-Rucellai-232x300.jpg" width="139" height="180" /></a><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><span style="color: #000000;">Figure 1: Palazzo Rucellai (Source: </span><span style="color: #000000;">Wilhelm Lübke, Max Semrau: Grundriß der Kunstgeschichte. Paul Neff Verlag, Esslingen, 14. Auflage 1908)</span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Alberti&#8217;s Palazzo Rucellai was one of the first and most important palazzo types, and the ornamental organization of the Italian palazzi in general remained the dominating model for the composition of all types of representative building typologies throughout the centuries until modernism prepared itself to supersede historicism as the predominant architectural ideology, invalidating its semiological and representational concept of ornament and decoration. </span></span></span></p>
<p><span style="font-family: Times New Roman,serif; color: #000000;"><span style="font-size: medium;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">As historicism could no longer find adequate answers to the societal problems of that time, within the wake of the modernist project new and different theories emerged, addressing the very same issue but suggesting totally different solutions. This era of contending ideas might be illustrated </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">best by the famous dispute between Josef Hoffmann and Adolf Loos about the function of the ornament.</span></span></span></span></p>
<p><span style="font-family: Times New Roman,serif; color: #000000;"><span style="font-size: medium;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Matthias Boeckl points out that during this process “<em>[the] erstwhile comprehensive job description holding the architect to be responsible for the concept, structural design, </em></span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">and</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><em> form of a building disintegrated into its component parts in the process of moderinsation, which could also be construed to be a process of specialisation; Loos claimed the basic cultural idea, Hoffmann the form – but who was concerned with structural design?</em>” (Boeckl [1]).</span></span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Beyond Modernism &#8230;</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">It was precisely this deconstruction of the architectural ideal into its constituent parts on the one hand, and the modernists call for </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">establishing close conceptual connections between architecture and industrially assembled products, like ships, aircrafts or automobiles on the other hand, that gave way to an engineers&#8217; approach to the relationship between form, force and material. First dominated by aesthetic perception (in Le Corbusier’s programmatic book ‘</span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Towards A New Architecture</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">’, a whole chapter ‘</span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Eyes Which Do Not See</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">’ (LC [3]) is dedicated to the description of the aesthetic qualities intrinsic to industrialized products), </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">as industrial objects seemed to be able to transfer a new, much desired machine-like aesthetics to architecture, t</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">he adoption of industrial production techniques was soon to give way to a whole range of new powerful materials and technologies that would introduce “</span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">more technical beauty</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">” (LC, ibid.) into architecture. </span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">The beginning of the 20<sup>th</sup> century also saw the rise of reinforced concrete as one of the most influentual building materials. Initially imitating the structural logic and appearance of the iron- or steel framed buildings of that time, engineers soon started to see the enormous morphological potential of the new material, as new elegant double-curved shell structures, started to emerge. Remo Pedreschi describes this period as being marked by the designers&#8217; ambitions to “<em>[incorporate] a strong desire for structural expression and structural efficiency – to make virtue out of economy. Thus they drew together form, force and architecture.</em>” (Pedreschi [4]).</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In relation to the idea of structural semiotics, this early 20</span></span><sup><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">th</span></span></sup><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"> century development however has some other interesting aspects: T</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">hese structures were carefully derived from constructed physical models or based on newly developed mathematical concepts (previously structures were designed in empirical ways, mainly relying on tradition, experience and observation) that helped to explain and understand the flow of forces. That lead to an economy</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"> of means where structures were optimized according to structural necessities, allowing for an intuitive understanding of the flow of forces through the building. Shell structures allowed the user for the very first time to establish a perceptual relationship between the inside space of a building and its exterior space, as the inner space and the outer form are close to identical. The form could be understood from the inside and the outside alike.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Felix Candela, Heinz Isler, and Eladio Dieste are among the protagonists of this era, as well as Pier Luigi Nervi, whose repetitive, partly precast, yet elegant and delicate rib constructions can be read as first predecessors of today&#8217;s differentiated surface articulations.</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8230; and Elegance.</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Design research in the wake of new digital design and production strategies with their clear predilection for soft, undulating and malleable architectural forms, has only recently opened up new perspectives for both, the appreciation for shell structures and their potential for optimization and the concept of the ornamental, eventually starting to bring these two strands of research closer together.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Easily accessible software interfaces and ready-to-run scripts as well as the proliferation of advanced fabrication technologies have lead to the widespread generation of sophisticated and differentiated fields of ornamental surface articulations, that due to the increasingly seamless integration of design and production techniques finally start to blur the now long held separation between tectonics and ornamentation. However, while the use of the ornament has become more widespread, there still seems to be a lack of rigor in intellectually pursuing its underlying concepts, or &#8211; as Marjan Coletti puts it &#8211; based on historic non-figurative ornamentation “<em>[...] a similar generative logic and morphological syntax is nowadays being embraced by parametric and scripted generative techniques to produce myriads of complex, patternised, ornamental topologies, although the endeavour […] usually drifts towards the generic and the dogmatic, and away from the phenomenological and the experimental.</em>” (Coletti [2]).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Almost as if alluding to the inadvertent compartmentalization of the historicist idea of architecture as an all-encompassing effort by Loos and Hoffmann, Coletti identifies two different conceptual strands within the pursuit of the synthesis of digital ornamentation and tectonics, “<em>one [propelling] towards &#8216;pure form&#8217; through abstraction, [one] towards the purely figural through sensation.</em>” (Coletti, ibid.). Both distinguish the results of contemporary digital form finding processes from representational digital visualizations in the same way a modern painting “<em>[escapes] from the figurative in art.</em>” (Coletti, ibid.). At the same time though, both of them pursue the rationalization of the contemporary ornament as an abstract and theoretical endeavour, that – although intellectually driven – first and foremost speaks to the sensorial and atmospheric qualities of a spatial configuration. While conceptually bridging the gap between tectonic and ornament, it still neglects – following modernism&#8217;s threefold distinction – the subject of construction and structure within architectural production. In the context of tectonic articulation it seems to be more productive to develop the underlying logics of surface articulation not as an abstract concept but rather as a goal-oriented process that starts to gradually integrate different systems and subsystems of a building into one coherent and articulate spatial configuration. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The strength of this parametric approach lies in its understanding of architecture as a system of correlations and differentiations seeking adequate and complex articulation. A</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">s Patrik Schumacher puts it: “<em>Just like natural systems, parametricist compositions are so highly integrated that they cannot be easily decomposed into independent subsystems – a major point of difference in comparison with the modern design paradigm of clear separation of functional subsystems.</em>” (Schumacher [8]). </span></span></span></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The methodical development of these systems aims towards the generation of complex and parametrically controllable geometries, which contain highly adaptive potentials and connectivity (soft patterns). Variation and continuous differentiation of simple elements reflect the changing and mutually influential forces within a system&#8217;s different layers in order to eventually articulate a complex architectural system that ties together a spatial organisation, its environment, its inhabitants and their constantly changing patterns of use. This implies controlled and simultaneous development of function, form, structure and material, and requires attention on the associative qualities of all single constituents. </span></span></span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Thus the act of design is no longer framed by “<em>a singular aesthetic end, but by the multiple constraints and ambitions of each project, as negotiated by the architect.</em>” (Rahim A. and Jamelle H. [6]). Nevertheless the result still displays elegance, a contemporary elegance that is supported by articulated complexity rather than by minimalism or simplicity. Successful complex building structures are able to develop a descriptive architectural language that visually reduces the underlying complexity and helps to order, frame and organize the varying patterns of use of their users groups. </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">“<em>An elegant building or urban design should therefore be able to manage considerable complexity without descending into disorder.</em>” (Schumacher [7]).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">To design such an ordered architectural and urban environment has become the architect&#8217;s core competency in an increasingly complex networked society. Such a clearly articulated environment </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">is more legible and navigable than the modernist order of repetition, thus offering a suitable framework for contemporary societal patterns of use.</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Times New Roman,serif;"><span style="font-size: small;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Tectonic Articulation</span></span></span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Times New Roman,serif;"><span style="font-size: small;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8220;<em>If we define tectonics as the strategic detournement of an element&#8217;s technically induced morphology in order to address substantial functions in the articulatory dimension, then tectonics can be redeemed and integrated within contemporary notions of handling form-function relationships. We might call this strategy of opportunizing on technical details techtonic articulation.</em>&#8221; (Schumacher [10]).</span></span></span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">If a building&#8217;s structure, and consequently its optimization, is understood to be only one layer of its complex and multi-layered organization, then structural expression can not be understood as an end in itself but rather as a means to differentiatedly articulate the substantial social function of the space in question. </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In this line of thinking, the elegant accentuation of structural elements does not hold any ideological, metaphorical, theoretical, abstract, or sensational value in itself.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Also buildings are not materialized solely to the concerns of technical and structural efficiency, which would be the structural engineer&#8217;s approach, but with the clear aim to interarticulate the building&#8217;s different systems and subsystems to form one coherent spatial organization, to achieve tectonic articulation, as it is &#8220;<em>[the] relationship between the technical and the articulatory dimensions [that] leads to the concept of tectonics</em>&#8221; (Schumacher, ibid.)</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The Semiological Project</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Studio Hadid</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8216;s recent design research project </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Parametric Semiology – Olympic Park Rio de Janeiro 2016 </i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">studies the development of a series of proto-architectural shell structures, that hold the potential to be arranged, clustered, organized and differentiated according to the semiological criteria and that are further articulated within their own structural logics. Semiology and structure become the driving layers of a parametric model in order to test tectonic articulations for their semiological potentials. The Olympic Park&#8217;s complex programme, that demands structures of various sizes from large scale stadia to smalll scale auxiliary buildings lends itself to be structurally articulated through a series of related shell structures. At the same time, the vast overall scale of the Olympic Park asks for semiological articulation in order to facilitate orientation, navigation and circulation by meaningfully cohering the builidngs to form a differentiated yet continuous urban field.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In the same way that semiology and a building&#8217;s structure become one of the many different interacting layers that all together form what we today consider to be our built environment, &#8220;<em>&#8230; the architectonic code is one of several fundamental panhuman sign systems which in concert provide individuals and groups with a multi-nodal and multi stereoscopic template for the creation of humanly meaningful realities</em>&#8221; (Preziosi [5]).</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">As a consequence the goal is neither to design a structurally optimised building nor to conduct an exercise in semiological form finding, but the extension of architecture&#8217;s formal repertoire through investigation into architecture&#8217;s morphogenetic potential within a multi-dimensional solution space that is clearly delineated by previous structural research, which sets the limits for a wide range of possible forms. Parametric design aims towards the exploitation of its generative capacity rather than merely developing a method of discovering inspiring shapes.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Seen from a structural engineer&#8217;s point of view on the other hand, these processes might be used to gradually approach &#8220;<em>a balance between aesthetic intrigue, innovation and efficiency in new structural forms</em>&#8221; as Kristina Shea puts it (Shea [12]).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">However, the resulting formal and spatial articulations always remain tectonic, i.e. they remain structurally or technically motivated, rather than being conventionalized and thus becoming ornamental articulations.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Urban and architectural shell prototypes are designed with regards to their semiological readability, based on urban, spatial, programmatic, or social parameters, that were deducted from the specific programme for Rio&#8217;s Olympic Park, developing ideas on how semiologic operations can be systematized and intensified in order to be interrelated and tectonically articulated within the framework of the different structural shell systems, that the large span constructions in question require.</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Parametric Semiology</span></span></strong></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">During the <i>preparation phase </i>students start to systematically investigate and analyze diffferent structural shell systems, evaluating and cataloguing them according to their architectural, formal, spatial, structural, material, typological, affective and effective properties and their potential to be differentiated according to semiological parameters. </span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">At the same time they try to develop a clear understanding of the project brief and the programmatic and typological components of the Olympic Village in Rio de Janeiro, identifying a series of crucial relations of varying intensities between two or more different components or elements in the brief, that can be described using semiological differentiations.</span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Subsequently the objective is the development of proto-architectural shell structures, that hold the potential to be arranged, clustered and differentiated according to the semiological relations, that were identified earlier on and that will in turn drive the generation and differentiation of these elements. </span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">During <i>design research phase</i> these proto-architectural shell structures are further developed. Students are required to investigate, if the intended differential qualities actually work in a small scale cluster of buildings. To that end a series of different types in different scales from the list of typologies (i.e. 1 stadium type, 1 housing type, 1 circulation type, …) is selected, arranged and differentiated within the scope of every group&#8217;s semiotic concept. The goal of this exercise is a first proof of concept of the group&#8217;s architectural hypothesis. </span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Students are also encouraged to look into the further differentiation of construction, surface articulations, edge conditions, perforations, openings, and ground conditions. Different semiological parameters might affect different components of the shell systems in various ways. </span></span></span></p>
<p lang="en-US" style="text-align: center;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_01.jpg" target="_blank"><img class="size-medium wp-image-663 aligncenter" alt="iass_devaulting" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_01-300x51.jpg" width="300" height="51" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref18939428512"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 2: design research phase: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>devaulting</i></span></span><span style="color: #000000;"><span style="font-size: small;">: Testing different column formations.</span></span></span></p>
<p lang="en-US" style="text-align: center;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_twofold.jpg" target="_blank"><img class="size-medium wp-image-664 aligncenter" alt="iass_twofold" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_twofold-300x41.jpg" width="300" height="41" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref189394285121"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 3: design research phase: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>twoFold.</i></span></span><span style="color: #000000;"><span style="font-size: small;"> Testing different folded surface formations</span></span></span></p>
<p lang="en-US" style="text-align: center;" align="CENTER"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_creasedField.jpg" target="_blank"><img class="size-medium wp-image-665 aligncenter" alt="iass_creasedField" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_creasedField-300x56.jpg" width="300" height="56" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref1893942851211"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 4: design research phase: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>creasedField</i></span></span><span style="color: #000000;"><span style="font-size: small;"> Testing different surface articulations</span></span></span></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">During the <i>urban research phase</i> students develop generative strategies to arrange and further differentiate the shell structures according to the urban semiological logics that have been developed through the analysis of site, context and boundary conditions. These strategies might include: aggregation and variation (repeating, multiplying, scaling), packing, flocking, massing, orientation and direction, extremities of scale, hierarchy, sequencing, field conditions, different degrees of transparency, informed grid logics, phenomenological effects, or exploitation of perspective views. In this process organizational and navigational logics, that have been incorporated earlier on, are not discarded but further appropriated and synchronized with the site&#8217;s contextual parameters.</span></span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Finally all the research and design results are evolved into one coherent semiological design proposal, that simultaneously operates on the urban, architectural, structural, and component level.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The following student projects presented in this paper are selected from design research conducted at Studio Hadid at the Institute of Architecture at the University of Applied Arts in Vienna. Professor: Zaha Hadid. Assistant Professors: Mario Gasser, Christian Kronaus, Jens Mehlan, Robert R. Neumayr, Patrik Schumacher, and Hannes Traupmann. </span></span></span></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Selected projects of the studio&#8217;s design research were on display at the 13<sup>th</sup> Architectural Biennale “Common Ground” in Venice.</span></span></span></p>
<p><span style="color: #000000;"> </span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Project: <em>devaulting</em></span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Students: Tudor Sabau, Jakob Travnik, Matthias Urschler</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The project aims at redefining the typology of vaults as a means of creating a complex semiotic system, by which its signified content is expressed through the relationship between two fundamental layers of communication: one layer represented by a unified yet continuously differentiated ground condition based on a strict grid logic, which is working in parallel with a second layer of homogeniously differentiated shell typologies. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The project operates semiotically in various scales. On a global scale the masterplan consists of three parts: a housing zone (grided shells), a non-sport venue zone (full shells) and a sporting venue zone (cracking shells). On a local scale these zones are subdivided into &#8221;islands&#8221; on which groups of relevant programs (shell types) are further differentiated according to their intrinsic logics. In between the islands it is the landscape that is subjected to contextual differentiation.</span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The programs are articulated through systematic shell manipulation, such as cracking logics, structural differentiation, material differentiation, formal operations and the adaption of figure-ground relationships. Ultimately, the resulting hierarchies result in a complex yet clear matrix of semiotic readings, which serves as direct as well as indirect guidance to inform the user of the locally, programmatically and socially relevant use of a particular space.</span></span></span></p>
<p lang="en-US" style="text-align: center;"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_02.jpg" target="_blank"><img class="size-medium wp-image-666 aligncenter" alt="iass_devaulting_all" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_02-300x140.jpg" width="300" height="140" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref18939428511"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 5: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>devaulting</i></span></span><span style="color: #000000;"><span style="font-size: small;">: Continuous urban field of differentiated shell structures</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Project: <em>Semantic Fields</em></span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Students: Elena Krasteva, Emanuele Mozzo, Daniel Zakharyan.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Starting off with the research of shells in nature the team decided to concentrate on mushroom structures as they offer an incredible diversity within a single type of species. Grouping Principles, structural behavior and morphological properties were analyzed, abstracted and translated into proto-architectural shell structures.</span></span></span></p>
<p lang="en"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Semiologically three different layers of intervention were identified:</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">On the <i>Grouping Layer</i> the main driving force of differentiation is the application of packing principles. Depending on regulatory parameters and based on behavioural patterns different types of deformed agglomerations and necessary strategies for a controlled shell deformation are developed.</span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">On the <i>Shape Layer </i>different morphogenetic parameters (height, size, inclination, &#8230;) are exploited to form a differentiated yet semiotically coherent field of shapes. To that end parametric particle spring simulation systems are used, allowing the students to create physically correct curvatures in real time interaction.</span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">On the <i>S</i><i>urface Layer</i> the key aspect was the transformation of different natural surface articualtions into architectural yet structurally valid components. Several types of gills (linear, additive, branching) were identified and translated into a structural system that establishes a tectonic connection between a surface&#8217;s curvature and its level of detail resolution, thus allowing for a structurally efficient and curvature-dependant distribution throughout the entire system.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Site implementation: As any activity can be defined by two main aspects, the activity itself and the connections it establishes within its surrounding, the project<span lang="en-GB"> explores these connections and emerging relationships between the program and surrounding field and reflects them through the superimposition of these three layers. It studies how the appearance of a particular program triggers certain behaviors and reactions in the field. It examines how the field can capture programmatic identities, propagate them as a system of visual clues and articulate their presence.</span></span></span></p>
<p lang="en-GB" style="text-align: center;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_semanticFields_01.jpg" target="_blank"><img class="size-medium wp-image-667 aligncenter" alt="iass_semanticFields_all" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_semanticFields_01-300x112.jpg" width="300" height="112" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref189394285"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 6: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>Semantic Fields</i></span></span><span style="color: #000000;"><span style="font-size: small;">: Development stages of a proto-architectural shell structure with increasing differentiation.</span></span></span></p>
<p lang="en-US" align="CENTER"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/iass_title_sematectonic_fields.jpg" target="_blank"><img class="size-medium wp-image-670 aligncenter" alt="iass_title_sematectonic_fields" src="http://www.unsquare.at/wp-content/uploads/2015/09/iass_title_sematectonic_fields-300x150.jpg" width="300" height="150" /></a> <span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><span style="color: #000000;">Figure 7: </span><span style="color: #000000;"><i>Semantic Fields</i></span><span style="color: #000000;">: One of the final shell strcutures housing a series of different programmes.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">References</span></span></strong></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[1] Boeckl M., Form follows …?, in <i>Ways to Modernism. Josef Hoffmann, Adolf Loos and Their Impact</i>, Thun-Hohenstein C. et al. (eds.), Birkhäuser, 2015. ISBN 978-0356-0377-4.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[2] Coletti M., Ornamental Pornamentation, in <i>Exuberance. AD 02/2010 March/April 2010</i>, Coletti M. (ed.), Wiley, 2010. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">[3] Le Corbusier. </span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Ausblick auf eine Architektur</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">. Braunschweig: Vieweg &amp; Sohn Verlag, 1982. ISBN 3-528-18602-X.</span></span></span></p>
<p lang="it-IT"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[4] Pedreschi R., Form, Force and Stucture – A Brief History, in <i>Versatility and Vicissitude. AD 02/2008 March/April 2008</i>, Hensel M. and Menges A. (eds.), Wiley, 2008. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">[5] Preziosi D., <i>Architecture, Language and Meaning – The Origins of the Built World its Semiotic Organisation.</i> Mouton Publishers, The Hague/Paris/New York: 1979.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[6] Rahim A. and Jamelle H., Elegance in the Age of Digital Technique, in <i>Elegance. AD 01/2007 January/February 2007</i>, Rahim A. and Jamelle H. (eds.), Wiley, 2007. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[7] Schumacher P., Arguing for Elegance, in <i>Elegance. AD 01/2007 January/February 2007</i>, Rahim A. and Jamelle H. (eds.), Wiley, 2007. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[8] Schumacher P., <i>Parametricism as Style – Parametricist Manifesto.</i> London 2008. Presented at 11th Venice Biennale 2008. http://www.patrikschumacher.com/ (last visited 27 04 2015).</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[9] Schumacher P., <i>The Autopoiesis of Architecture. A New Framework for Architecture</i>. Wiley &amp; Sons Ltd., Chichester, 2011. ISBN 789-0-470-77298-0.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[10] Schumacher P., <i>The Autopoiesis of Architecture Vol. II. A New Agenda for Architecture</i>. Wiley &amp; Sons Ltd., Chichester, 2012. ISBN 978-0-470-66616-6.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[11] Schumacher P., Architecture&#8217;s Next Ontological Innovation, in<i> Not Nature, tarp – Architectural Manual</i>, Pratt Institure (ed.), New York, 2012.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[12] Shea K., Directed Randomness, in Leach, Neil et al. (eds.) <i>digital tectonics</i>. Wiley &amp; Sons Ltd., Chichester, 2004. ISBN 0470857293.</span></span></p>
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		<title>digitalism &#8230; parametric predispositions</title>
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		<pubDate>Mon, 10 Aug 2015 20:47:19 +0000</pubDate>
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		<description><![CDATA[Arhitectura, Romania&#8217;s leading architectural magazine, has asked me to contribute to their next issue with a short article about 15 years of Studio Hadid Vienna. Read the English version below. The image is taken from the studio project The naked]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.unsquare.at/wp-content/uploads/2015/08/arhitectura_full.jpg" target="_blank" rel="http://www.unsquare.at/wp-content/uploads/2015/08/arhitectura_full.jpg"><img class="size-medium wp-image-621 alignleft" alt="arhitectura_teaser" src="http://www.unsquare.at/wp-content/uploads/2015/08/arhitectura_teaser-300x150.jpg" width="300" height="150" /></a><em>Arhitectura</em>, Romania&#8217;s leading architectural magazine, has asked me to contribute to their next issue with a short article about 15 years of Studio Hadid Vienna. Read the English version below. The image is taken from the studio project <em>The naked City</em> by Manuel Lopez, Martine Nicolay and Birgit Schmidt. <span id="more-615"></span></p>
<p>Architectural design strategies and &#8211; for that matter – architectural theory and education have undergone crucial paradigmatic shifts in the most recent decades. The growing inability of modernism to address or let alone resolve society&#8217;s increasingly complex problems forced architects, urbanists, theoreticians and scholars to look for different approaches.</p>
<p>This lead on the one hand to the re-evaluation of supposedly still hidden potentials of the modernist project within its own logics, a tendency, that Svetlana Boym coined “<i>off modern</i>”, as “<i>[...] it makes us explore slideshadows and backalleys rather than the straight road of progress.</i>” (Boym, 2001)</p>
<p>On the other hand however, the then recent renunciation of linear and binary systems of perception, which for a long time had been dominating our world view, had opened up totally new areas of scientific research, changing the conception of architecture considerably and propelling the profession into a completely new paradigm. Shifting away from traditional platonic shapes and orders towards formal complexity architects had come to understand the built environment as a continuous field of diverse elements, as a spatial organization that is able to negotiate and interpolate between those elements, which are subjected to the changing forces and currents that guide their use. As Stan Allen remarks, “<i>Field conditions move from the one toward the many, from individuals to collectives, from objects to fields.</i>” (Allen, 1999: 92).</p>
<p>The transfer of such systems out of their initial domain into architecture and urbanism and their methodical digital development aims towards the generation of complex and parametrically controllable geometries, which contain highly adaptive potentials and connectivity. Variation and continuous differentiation of simple elements reflect the changing and mutually influential forces within a system&#8217;s different layers in order to eventually articulate a complex architectural systems, that ties together a spatial organisation, its environment, its inhabitants and their constantly changing patterns of use. This implies controlled and simultaneous development of function, form, structure and material, and requires attention on the associative qualities of all single constituents.</p>
<p>The strength of this parametric approach lies in its understanding of architecture as a system of correlations and differentiations seeking adequate and complex articulation. As Patrik Schumacher puts it: “<i>Just like natural systems, parametricist compositions are so highly integrated that they cannot be easily decomposed into independent subsystems – a major point of difference in comparison with the modern design paradigm of clear separation of functional subsystems.</i>” (Schumacher, 2008).</p>
<p>At the same time, the increasingly rapid move towards digital design processes and the development of new digital software tools and parametric techniques, which were characterized by a high level of interactivity and real-time flow control, subjected the field of architecture to further radical changes. Computer tools could suddenly be used to systematically explore vast design spaces, creating a whole series of complex, iteratively changing shapes and forms, finally moving computer technologies from representational digital visualisation to digital form finding processes.</p>
<p>It was precisely at that time, when Zaha took over what was then known as the “Studio Architekturentwurf 1” from Zvi Hecker and, making use of the school&#8217;s avant-garde position within the European academic context, started to set up a laboratory for contemporary digital design strategies. Embedded in an international framework of different similar-minded institutions, such as technical universities, art schools, schools of architecture, professional practices, critics and teachers, design research was understood and undertaken in its probably most effective way: as a collaborative effort taking advantage of the various external preconditions and constraints.</p>
<p>Zaha always organized her students in a “vertical studio”, meaning that inexperienced and advanced students always worked together in self organizing teams, collaborating on the same brief and complementing each other’s individual skills and talents, manifesting our firm belief that students can learn at least as much from their fellows as from their teachers, and that closely knit group work has become one of the prerequisites of contemporary design practice.</p>
<p>It was always considered an important didactic aspect, that students, according to their specific abilities and ambitions, can set out their own procedural design methods while working within the paradigm of scripted or parametric systems. Therefore, contrary to popular belief, scripting and programming knowledge was never considered to be a requirement in the studio.</p>
<p>The studio was strongly based on an open-source model, meaning that previously acquired knowledge was collected, organized and stored to be redistributed among the students.</p>
<p>Drawing from concepts of different fields of expertise, the studio&#8217;s briefs initially were programmatically developed to rethink traditional architectural design strategies, concepts, forms and media, to simply perforate the then existing boundaries of architecture. But over time, as Zaha&#8217;s and Patrik&#8217;s ideas started to consolidate into one precise theoretical direction, fields of research started to spiral around that trajectory, being reiterated and reformulated over the years, always building upon previous design research and a constantly unfolding theoretical background, systematically testing parametric design strategies in various scales of architectural and urban experimentation, from urbanism and high-rise clusters to building components, interior design and fashion accessories.</p>
<p>For example, using a constantly advancing set of tools and techniques throughout a period of more than ten years, various investigations into urban scale repeatedly explored the generative logics of the city as a complexly networked system of different interactive layers of information, reflecting our dynamic understanding of the urban condition and all yielding vastly different results.</p>
<p>Over the years the studio&#8217;s design research has co-evolved with its theoretical framework, the concept of <i>Parametricism</i>, thus shifting its agenda from &#8220;<i>[exploring] a space rich enough so that all the possibilities cannot be considered in advance by the designer</i>&#8221; (de Landa, 2001) to strategically integrating more and more complex layers of information into increasingly intricate digital systems. The most recent studio briefs were devised with the intention to further broaden the field of research and advance the contemporary architectural discourse by integrating related fields such as structural engineering and energy design more directly into the parametric design process or by trying to find adequate answers to current societal issues by means of exploring semiological and human-adaptive transformable architectural and urban environments.</p>
<p>And while after 15 years Studio Hadid Vienna has become history now and Kazuyo Sejima, another Pritzker Prize laureate, will take over the studio and reset its direction, its old agenda, Parametricism has remained an ongoing and evolving architectural and theoretical project.</p>
<p>Zaha Hadid was head of Studio Hadid Vienna at the Institute of Architecture at the University of Applied Arts from 2000 to 2015, where she taught with Patrik Schumacher and Mario Gasser, Christian Kronaus, Jens Mehlan, Robert Neumayr, Hannes Traupmann and Mascha Veech. A total of 262 students were part of the studio&#8217;s dynamic environment, and 141 of them graduated from the studio with a diploma or master&#8217;s degree. 7 of the graduates were Romanian.</p>
<p>The title image is taken from the studio project <em>The naked City</em> by Manuel Lopez, Martine Nicolay and Birgit Schmidt.</p>
<p>Allen, Stan. <i>Points + Lines,</i> 1999.</p>
<p>Boym, Svetlana. <i>The Future of Nostalgia</i>, 2001.</p>
<p>de Landa, Manuel. <i>Deleuze and the Use of the Genetic Algorithm in Architecture</i>, 2001.</p>
<p>Schumacher, Patrik. <i>Parametricism as a Style – Parametricist Manifesto</i>, 2008.</p>
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		<title>fluid totality &#8230; at least surprise!</title>
		<link>http://www.unsquare.at/?p=569</link>
		<comments>http://www.unsquare.at/?p=569#comments</comments>
		<pubDate>Thu, 16 Apr 2015 21:45:09 +0000</pubDate>
		<dc:creator>0801</dc:creator>
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		<description><![CDATA[fluid totality, the latest book that will document the amazing student design research work of Studio Hadid Vienna at the University of Applied Arts from 2010 to 2015, will be launched on June 20th. it will not only document every]]></description>
				<content:encoded><![CDATA[<p lang="en-GB" align="JUSTIFY"><em><a href="http://www.unsquare.at/wp-content/uploads/2015/04/surprise_teaser_02.jpg"><img class=" wp-image-755 alignleft" alt="surprise_teaser_02" src="http://www.unsquare.at/wp-content/uploads/2015/04/surprise_teaser_02.jpg" width="384" height="501" /></a>fluid totality</em>, the latest book that will document the amazing student design research work of Studio Hadid Vienna at the University of Applied Arts from 2010 to 2015, will be launched on June 20th. it will not only document every student project conceived during that time, but will also feature a number of texts and essays by distinguished architects, academics, and critics, such as Aaron Betsky, Mario Carpa, Joseph Giovannini, Evan Douglis,, Ali Rahim, Hani Rashid, Jesse Reiser and Jan Willman, framing the studio&#8217;s work in a wider contemporary architectural context. Find below my text contribution to<em> fluid totality</em>:</p>
<p lang="en-GB" align="JUSTIFY"><span id="more-569"></span></p>
<p lang="en-GB" align="JUSTIFY"> <span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><b>&#8230; at least surprise!</b></span></span></p>
<p align="JUSTIFY"> “<span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Let us [...] regroup the contemporary elements along a spiral rather than a line. We do have a future and a past, but the future takes the form of a circle expanding in all directions, and the past is not surpassed but revisited, repeated, surrounded, protected, recombined, reinterpreted and reshuffled. elements that appear remote if we follow the spiral may turn out to be quite nearby, if we compare loops. Conversely, elements that are quite contemporary, if we judge by the line, become quite remote if we traverse a spoke.”</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"> (Latour, 1993: 75)</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Four years is the standard duration of a typical academic contract in one of Vienna&#8217;s universities. Sufficient time to gather initial academic experience and to make (in our case) a first contribution to the field of architecture, but hardly enough to develop and systematically explore an architectural problem.</span></span></p>
<p align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>angewandte</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">, however, allows its studio heads and their research and teaching staff to steadily work on their studio&#8217;s continuous research agenda for much longer, enjoying the freedom of unlimited contracts. In studio HADID this contributes significantly to the creation of a rather unique environment, in which within the last fifteen years, one could witness the gradual evolution of Parametricism, as a theory, as a style, and as a way of conducting design research.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In the eight years, in which i had the opportunity to teach in Zaha&#8217;s studio, I saw Patrik Schumacher&#8217;s Parametricist Manifesto grow into a fully fledged architectural theory (and some critics claim his theory is much more all-encompassing). But my history with Zaha and Patrik is much longer than that. In a manner of speaking, the three of us and Parametricism have grown old together. As a student in the AA&#8217;s design research lab in 2001 we had first conversations about Patrik&#8217;s ideas of the Autopoeisis of Architecture, working with Zaha in London gave me the opportunity to first test these concepts in a professional practice and teaching in Innsbruck with Patrik allowed me to investigate how to carry out the same parametric research agenda in a totally different academic environment.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">This parametric tour de force throughout the years also taught me this: design research is most efficient and productive when conducted simultaneously in different institutions, such as technical universities, art schools, and professional practices, in a joint effort under various external preconditions and constraints. </span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In the beginning studio briefs were programmatically devised to rethink traditional architectural design strategies, concepts, forms and media, to simply perforate the boundaries of architecture. But once Zaha&#8217;s and Patrik&#8217;s ideas started to consolidate into one precise theoretical direction, fields of research started to spiral around that trajectory, being reiterated and reformulated over the years, always building upon previous design research and borne by a constantly unfolding theoretical background, systematically testing parametric design strategies in various scales of architectural and urban experimentation, from urbanism and high-rise clusters to building components, interior design and fashion accessories, thus yielding vastly different results. </span></span></p>
<p align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Using a changing set of tools and techniques throughout a period of more than ten years </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Forms of Metropolitan Living, New Urban Geometries, Parametric Urbanism</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"> and </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Ubiquitous Urbanism</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"> all explore the understanding of a city as a complexly networked system of different interactive layers of information, reflecting our dynamic understanding of the urban condition.</span></span></p>
<p align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Over the years the studio&#8217;s design research has co-evolved with the theoretical framework, shifting its agenda from &#8220;</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>[exploring] a space rich enough so that all the possibilities cannot be considered in advance by the designer</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8221; (de Landa, 2001) to strategically integrating more and more complex layers of information into increasingly intricate digital systems. The most recent studio briefs, such as </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>The Semiological Project,</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Parametric Semiology, Tectonic Articulation </i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">and</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i> Kinetic Morphologies </i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">intend to broaden the field of research in order to address the contemporary architectural discourse by integrating related fields such as structural engineering and energy design more directly into the design process or by trying to find adequate answers to current societal issues by means of exploring semiological and interactive environments.</span></span></p>
<p align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Manuel de Landa once said that &#8220;</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>[...] only if what results shocks or at least surprises</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8221; (de Landa, 2001) digital design tools can be considered useful tools. Looking back at fifteen years of experimental design research, that have come to an end now, I think it is safe to say that the studio&#8217;s work never fell short of this claim. And this book certifies to this.</span></span></p>
<p align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">de Landa, Manuel. </span></span></span><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Deleuze and the Use of the Genetic Algorithm in Architecture</i></span></span></span><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">, 2001.</span></span></span></p>
<p align="JUSTIFY"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Latour, Bruno. </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>We Have Never Been Modern</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">. Pearson Education, Essex: 1993. ISBN 0-7450-1321-X.</span></span></p>
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		<title>studio hadid @ experimental architecture biennial</title>
		<link>http://www.unsquare.at/?p=169</link>
		<comments>http://www.unsquare.at/?p=169#comments</comments>
		<pubDate>Fri, 26 Apr 2013 21:33:26 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[exhibitions]]></category>
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		<description><![CDATA[students from our studio will exhibit their recent work together with studio lynn, studio rashid and other experimental studios from vienna, innsbruck, bratislava and prague at the &#8220;experimental architecture biennial volume #one&#8221; in prague. opening 25.04.2013 7pm at Jaroslav Fragner]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.unsquare.at/wp-content/uploads/2013/04/angewandte_prague.jpg" target="_blank"><img class="size-medium wp-image-236 alignleft" alt="angewandte_prague_teaser" src="http://www.unsquare.at/wp-content/uploads/2013/04/angewandte_prague_teaser-300x150.jpg" width="300" height="150" /></a>students from our studio will exhibit their recent work together with studio lynn, studio rashid and other experimental studios from vienna, innsbruck, bratislava and prague at the &#8220;<em>experimental architecture biennial volume #one</em>&#8221; in prague. opening 25.04.2013 7pm at Jaroslav Fragner Gallery, betlemske namesti 5a, Prague 1. thanx christian, eva and jiri for helping with the installation! foto (c) csenge lanszki.</p>
<p>invitation and details can be downloaded <a href="http://www.unsquare.at/wp-content/uploads/2013/04/eab_email.pdf" target="_blank">here</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>studio hadid&#8217;s research @ 13th venice biennale</title>
		<link>http://www.unsquare.at/?p=132</link>
		<comments>http://www.unsquare.at/?p=132#comments</comments>
		<pubDate>Thu, 30 Aug 2012 19:20:45 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[exhibitions]]></category>
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		<category><![CDATA[parametric design]]></category>
		<category><![CDATA[parametric semiology]]></category>
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		<category><![CDATA[semiology]]></category>
		<category><![CDATA[shell structures]]></category>
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		<description><![CDATA[the results of this year&#8217;s research into parametric semiology will be on display at the 13th venice biennale titled &#8220;common ground&#8221; in the arsenale. the selected models will &#8211; together with zaha hadid&#8217;s centre piece installation Aurum, her models and]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.unsquare.at/wp-content/uploads/2013/04/venice.jpg" target="_blank"><img class="size-medium wp-image-134 alignleft" alt="venice_teaser" src="http://www.unsquare.at/wp-content/uploads/2013/04/venice_teaser-300x150.jpg" width="300" height="150" /></a> the results of this year&#8217;s research into <em>parametric semiology</em> will be on display at the 13th venice biennale titled &#8220;<em>common ground</em>&#8221; in the arsenale. the selected models will &#8211; together with zaha hadid&#8217;s centre piece installation <em>Aurum, </em>her models and research and additional pieces of work of heinz isler, frei otto and philippe bloch &#8211; be part of a comprehensive body of research about parametric shell structures, that fills an entire room in the arsenale.</p>
<p>hats off to all our students and special thanks to josip, maya, rhina, indre, matthias, bogdan and daniel for helping out with the installation.</p>
<p><span id="more-132"></span></p>
<p align="JUSTIFY">this year&#8217;s studio brief &#8220;<em>Parametric Semiology II– Olympic Park Rio de Janeiro 2016</em>&#8221; called for the research and development of radically innovative spatial models for the sport venues and related auxiliary programmes of the future olympic park in Rio. within the scope of <em>Parametricism</em> this semster&#8217;s research focus lies especially on shell structures and their manifold potentials.</p>
<p align="JUSTIFY">students in the studio have been continously researching within the paradigm of Parametric Design for the last few years, testing contemporary design strategies in various scales and within different studio agendas. most recently the semiological capacities of parametrically generated architectural forms were investigated.</p>
<p align="JUSTIFY">following up that research agenda, this semester students will develop urban and architectural prototypes with regard to their semiological readability, based on the urban, spatial, programmatic, or social parameters, that were deducted from the specific programme for Rio&#8217;s Olympic Park.</p>
<p align="JUSTIFY">the design of these proto-architectural elemets is based on the thorough research of different shell structures, their formal properties and their multiple potentials for parametric differentiation.</p>
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		<title>total_fluidity</title>
		<link>http://www.unsquare.at/?p=126</link>
		<comments>http://www.unsquare.at/?p=126#comments</comments>
		<pubDate>Tue, 21 Jun 2011 18:16:09 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[media]]></category>
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		<description><![CDATA[&#8220;total_fluidity&#8220;, studio hadid&#8217;s latest publication is launched today, June 21, 2011 at 07:30 pm at the University of Applied Arts in Lichthof 2. speakers include Gerald Bast, Wolf D. Prix, Patrik Schumacher and Zaha Hadid. books will be for sale]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.unsquare.at/wp-content/uploads/2011/06/totel_fludity_teaser_01.jpg"><img class=" wp-image-796 alignleft" alt="totel_fludity_teaser_01" src="http://www.unsquare.at/wp-content/uploads/2011/06/totel_fludity_teaser_01.jpg" width="384" height="536" /></a>&#8220;<em>total_fluidity</em>&#8220;, studio hadid&#8217;s latest publication is launched today, June 21, 2011 at 07:30 pm at the University of Applied Arts in Lichthof 2. speakers include Gerald Bast, Wolf D. Prix, Patrik Schumacher and Zaha Hadid.</p>
<p>books will be for sale and can be autographed by Zaha Hadid after the presentation. authors and studio staff will be present at the event.</p>
<p><span id="more-126"></span></p>
<p>total fluidity brings together ten years of academic design research conducted at the Zaha Hadid master class at the University of Apllied Arts Vienna. Under the leadership of Zaha Hadid and Patrik Schumacher the studio developed a distinct contribution to the emerging style of Parametricism. All elements of architecture become fluid, ready to engage with each other and with diverse contexts leading to an overall intensification of relations. this style is architecture&#8217;s response to the 21st century networked society. The radicality and consistency with which this style is being pursued across all scales and programs has resulted in an impressive body of work. Academic design research can go deeper and farther than professional work in probing the consequences of a radical design hypothesis. within academia architects can be more experimental. they can afford to be more principled and self-critical, eschewing pragmatic or practical compromises. the creative work of studio zaha hadid testifies to this.</p>
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