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		<description><![CDATA[Agent-based Semiology for Simulation and Prediction of Contemporary Spatial Occupation Patterns,a paper that I had the pleasure to co-author with Mathias Fuchs, is our contribution to this year&#8217;s Design Modelling Symposium Berlin titled Impact: Design With All Senses. The conference]]></description>
				<content:encoded><![CDATA[<p lang="de-DE"><em><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Agent-based Semiology for Simulation and Prediction of Contemporary Spatial Occupation Patterns,</span></span></em><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">a paper that I had the pleasure to co-author with Mathias Fuchs, is our contribution to this year&#8217;s <a href="https://design-modelling-symposium.de/" target="_blank"><em>Design Modelling Symposium Berlin</em></a> titled <em>Impact: Design With All Senses</em><em>.</em> The conference proceedings have been published by Springer International Publishing and can be accessed <a href="https://www.springerprofessional.de/en/impact-design-with-all-senses/17112866?tocPage=1" target="_blank">here</a>. This text is available here in accordance with the publishing rights granted to Springer strictly for non-comercial internal, academic and research purposes only<em></em>   Please do not copy or distribute.</span></span><em></em></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Agent-based Semiology for Simulation and Prediction of Contemporary Spatial Occupation Patters</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Mathias Fuchs and Robert R. Neumayr</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;"><strong>Abstract.</strong> Agent-based semiology is a powerful simulation and prediction environment for pedestrian simulation that allows for accurate balancing of complexity. Here, we describe a framework to simulate increasing behavioural interactivity between agents via agent-based modeling, together with a statistical approach to make the results amenable to a quantitative and automated analysis. That approach borrows ideas from crowd simulation and spatial statistics, notably fitting of Poisson processes, and computer graphics. The described process can simply be thought of as that of approaching an observed pattern by an overlay or additive mixture of grey-scale images each of which are distance transforms of physical objects. Thus, we describe the observed pattern in terms of interactions of spatial features which are akin to traditional BIM tags. We thus arrive at a remarkably concise prediction of the simulation outcome. The benefits of this simulation speedup is, on the one hand, to allow for higher optimization throughput, and on the other hand, to provide designers with quantitative feedback about the impact of their design on the simulation outcome.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Keywords: Parametric Modeling, Simulation, Agent-Based Semiology. </span></span></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Introduction</span></span></strong></p>
<p><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Agent-based Semiology aims to investigate, analyze, simulate, and predict contemporary spatial occupation patterns in social spaces in order to understand and develop the performance criteria that interactively link these spaces, their interiors, and their users. The research ambition at hand is to develop a cross-disciplinary method of architectural design that generates spatial environments with high social performativity. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Architecture channels its social processes through semiological associations as much as through physical separation and connection. It functions through its visual appearance, its legibility and its related capacity to frame its users&#8217; communication. In that way the built environment is not just physically directing bodies, it is orienting socialized agents who have to understand and navigate complex spatial organisations, or  “As a communicative frame, a designed space is itself a premise for all communications that take place within its boundaries.” [21].</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">In a conventional design process, the designer tends to intuitively adapt and spontaneously intervene within the historically evolving semiological system of his respective cultural environment. The aim of agent-based semiology, however, is to move from this intuitive participation within an evolving semiosis towards a systematic and explicit design process, that understands contemporary spatial organisations as coherent systems of signification without relying on the familiar codes found in the existing built environment.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">In today&#8217;s networked society and its communication-based working patterns, its increasingly open and dynamic environments, complex spaces and multi-layered social systems of use, the users&#8217; behavioural patterns of interaction cease to be linear and simple to predict but rather start to show emergent and unpredictable properties. This emerging behavioural complexity is no longer a clear function of a number of static spatial occupation patterns, but the result of an iterative process in which the repeated superimposition of a set of comparatively simple interaction patterns of a system&#8217;s basic components (its agents) adds up to the complex state of the emergent system. Such nonlinear process, in which small-scale interactions govern a systems overall configuration, is called a “bottom-up” process, as opposed to a “top-down” process, in which the overall form is determined first in order to subsequently organize its constituent parts.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The results of these kind of processes can no longer be calculated or predicted and present serious challenges for predictive algorithms, suggesting the use of extensive computer simulations of its underlying dynamics. They can, however, be simulated using agent-based modeling which is commonly defined as “a computational method that enables a researcher [to] experiment with models composed of agents that interact within an environment.” [7]. In, 1987 Craig Reynolds was the first to successfully set up such a  simulation, reproducing the flocking behaviour of birds with this simulation program “Boids” [19]. Since then agent-based models (ABM) have been developed, refined and commonly used for simulations in the fields of physics, chemistry, biology, or social sciences, mapping the processes that we assume to exist in a real social environment [15].</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">While other tools and techniques for understanding social spaces, such as for example Space Syntax [10] have gained considerable popularity over the years, architecture has only recently discovered the use of agent-based models for the simulation of life processes. Similar to flocks of birds or schools of fish, human crowds show complex non-linear behaviour and thus constitute emergent systems, that can be successfully simulated by agent-based modeling. Therefore this research proposes their use for the simulation of architecture-related life processes. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The analysis and prediction of emergent spatial occupation patterns in today&#8217;s social spaces, most notably contemporary office environments, has gathered more attention recently, as the economies of developed countries increasingly depend on the free flow of information rather than on the administration and exchange of goods and services. In Western European countries knowledge economy at this point represents about a third of all economic activities [6].</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Moving away from long-established Taylorist office space layouts with its traditional linear logics of mono-directional workflow, where the success of different spatial layouts could be easily measured, work patterns in today&#8217;s knowledge economy has become increasingly complex, flexible, and interwoven and can therefore no longer be organized and evaluated according to Taylorist principles. Consequently, new methods of assessing the performance of spatial layouts need to be developed.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Designers such as the German Quickborner team with their Bürolandschaft concept, started already in the 1970s to develop novel office layouts that were essentially real-life diagram-spaces based on the optimization of spatial relations between groups of employees. While this design methodology was still relying on the assumption, that there is a linear relationship between a spatial layout’s organisational efficiency and its work output, one of its major innovation was that it focused on the patterns of communication rather than its contents, thus establishing the flow of information as a generative tool. The other key innovation was the abolishment of spatial hierarchies in order to foster informal communication which was considered critical in a cybernetic organisational model [14], or as Quickborner&#8217;s Ottomar Gottschalk put it: “Informal conversations are not only useful – in all likelihood  they are actually crucial.” [8].</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">In knowledge economies employees increase their respective radius of interaction due to the  intrinsically networked nature of contemporary workflow and as a consequence various new types of knowledge work with their particular needs and mobility patterns emerge [9]. The sharing of work, goods or products is less important than information interchange, communication, and human interaction. A space&#8217;s performativity therefore largely hinges on its capacity to spatially and semiologically frame the constant informal and formal transfer of knowledge between its users in various different configurations.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Therefore, a design brief of a contemporary office environment acts as an experimental setup in which empirical and statistical knowledge, simulation methodologies, and design ideas are systematically brought together. In order to measure the various emergent patterns that arise from the agents&#8217; continuous interactions with each other, as well as with their environment, the research focuses on the office space&#8217;s breakout space, which is its most informal area, where spontaneous communicative encounters and unscheduled opportunities for networking, collaboration and skill exchange can easily occur. At the same time the space&#8217;s furniture elements also allow for planned or organized meetings or conferences of various sizes and configurations.</span></span></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Simulation methods and ACL &#8211; scenario matrix </span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The research sets up and refines agent based life process simulations, in which the semiological code is defined in terms of the agents’ behavioral rules or scripts being triggered by specific environmental features as well as by the interaction with other agents. The simulation is run in two independent programs in parallel, NetLogo and Unity, with the same setup and variable values, in order to be able to compare results and data.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">NetLogo (see Fig. 1) is a program designed for agent-based simulations with built-in processes that already solve typical agent based simulation scripting problems. As it is purely code based it is fast, scalable and data extraction is easy.<br />
</span></span></p>
<h6 style="text-align: left;"><a href="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig1.jpg" target="_blank"><img class="aligncenter  wp-image-1412" alt="dmsb_fig1" src="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig1.jpg" width="679" height="298" /></a><span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><b>Fig. 1.</b></span></span></span><span style="color: #00000a;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"> The Netlogo simulation environment.</span></span></span></span></span></span></h6>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Unity is a component based software program, that is very popular amongst game developers used to develop multiplayer video games across various platforms. Its complexity allows for sophisticated agent interactions and can also be fully script driven. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">In order to understand, simulate and predict comprehensive life-like office scenarios with complex behavioral patterns within a controlled simulation, a clearly defined small-scale office breakout space is used to script and test relationships between agents and the environment. The task is the development of a population of agents with life‐like individual behavioral rules that allow for the emergence of a simplified, yet overall plausible collective event scenario. For  this, any agent population needs to display two key properties of ‘life‐process modeling’. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">First of all, there needs to be agent differentiation by status, affiliation, or position within the social network, implying behavioral difference as agents interact with each other. Real-life social interactions are complex in nature, as they depend on multiple variables, that have to be effectively weighted to be made operational in a simulation. While this research has been looking into using social network analysis to extract relevant social network features (for example from email databases) to later inform agent-based life process modeling, at this point  agents&#8217; behaviour, such as probability and duration of interaction, is driven by randomly assigned accumulative interaction values. Agent will choose to interact with the agent agent, who has the highest interaction value within a fixed range of values that who is available (i.e. not occupied) within a defined distance.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Secondly there needs to be architectural frame‐dependency, implying different behavioral patterns depending on location and spatial architectural qualities. To that end, architectural features, which are typical for an office break out space, such as different types of tables, a reception desk, or a coffee machine, are added to the simulation environment, once the basic logic is set up. These features are assigned interaction values similar to the agents, that govern the agents&#8217; interaction with them.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Like in other strands of design research, continuously refining the digital processes becomes an important issue once a basic logic is established[16]. Therefore the complexity of the simulation is increased continuously, step by step. While the simplest movement pattern in spatial simulation is the random walk [17], the initial simulation setup is an agent walking around the scene unaware of his surroundings. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Simulations gradually increase in complexity and for better systematic comparison are organized in a 2-dimensional matrix system. On the vertical axis we define the agent complexity (agent capacity level – ACL), starting from the simplest possible agent as described above (ACL 1.0). In each subsequent step, the agents&#8217; capabilities are systematically extended (i.e. collision detection, agent interaction, object interaction, etc.), up to a simplified office setup that allows for agent to agent interaction as well as for an interaction with a number of common furniture elements, such as a reception desk, a coffee machine, high tables, low tables, and a meeting table. The result is an accumulative build up of potential agent faculties that allows for direct comparison of individual ACLs and therefor speculation on possible success criteria and relevance of agent capacities. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">On the horizontal axis, each capacity level is tested in four parallel simulation scenarios (A, B, C, D) in order to produce a more robust data set. These scenario differ slightly from each other in terms of their floor pan layout, the location of doors, and the position of interaction objects. The parameters that remain constant are a maximum number of 16 agents per simulation and the total run time of 30 min. During runtime relevant data, such as the agent&#8217;s positions, their encounters and interactions, is constantly collected from the simulation and stored for later analysis. For ease of comparison the data is used to create a number of visual quantifiers, such as heat map showing the concentration of occupancy (density) and trail maps tracking the movement of each individual agent. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The collected simulation data from the first three simulations (A, B, and C) is used to train a prediction algorithm that finally is tested against the empirical data set of the last simulation (D) for accuracy, where the prediction algorithm is confronted with a novel scenario condition.</span></span></p>
<p><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Statistical description and prediction</span></span></strong></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Overview and goal</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Gaining an approach to a statistical description is necessary for bridging the gap between pedestrian simulations on one side, and 3D modeling. We aim at automating the knowledge transfer in an objective and repeatable way, by deriving a sufficiently general model of the interaction between people and their environment. We emphasise a quantitative, interpretable, easily trained algorithm inspired from statistical learning, that is adaptive and easily extrapolated to new scenarios, in order to leverage the potential of pedestrian simulation for real-world design.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Spatial data analysis [4] deals with regressing observed movement patterns on spatial features. Whereas in a usual linear regression model, the values taken by a single dependent variable are explained by relating them to a linear combination of the independent variables, the so-called features, in a spatial data analysis task an entire spatial field of observations is related to a linear combination of independent feature fields. For instance, the dependent field could be that of successful oil rigs, and the independent fields could be the maps of geographical and geological characteristics. Here, the dependent field is given by the observed pedestrian movement pattern, and the independent feature fields are given by explanatory physical or architectural features of the space. Then, observations of a linear combination of the dependent variables blurred with Gaussian noise. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Figures 2 and 3 demonstrate the  inspiration visually: to bridge the gap between hard geometrical features and smooth pedestrian behaviours.</span></span></p>
<h6 lang="en-US" style="text-align: left;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig2.jpg" target="_blank"><img class="aligncenter  wp-image-1413" alt="dmsb_fig2" src="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig2.jpg" width="679" height="478" /></a><span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><b>Fig. 2. </b></span></span></span><span style="color: #00000a;"><span style="font-size: small;">The discrepancy between “hard” geometry and “soft” pedestrian movement patterns can be bridged tentatively by assuming the existence of a guiding principle that steers the pedestrian density according to the proximity to the geometrical pattern. In this work, we are formalising the idea of describing the observed pedestrian density as an overlay of proximities to hard geometrical or physical features of the space.</span></span></span></span></span></h6>
<h6 style="text-align: left;"><a href="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig3.jpg"><img class="aligncenter size-full wp-image-1414" alt="dmsb_fig3" src="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig3.jpg" width="679" height="461" /></a><span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><b>Fig. 3.</b></span></span></span><span style="color: #00000a;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"> A spatial pattern is assumed to be generated by input fields, generated by objects. Typically, doors and tables are the “seed crystals” of these fields.</span></span></span></span></span></span></h6>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Development of a statistical model</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Therefore, we need to find a way to describe regressors or dependent variables. We used a notion of one-channel image, reflected in a C++ class, to capture the spatial impact of a feature in the form of its distance image [12]. A feature is a user-supplied “explanatory” function. Here, we use the distance fields from objects but in principle any kind of one-channel image can be used for the task.  Such a function can be thought of as an gray-scale image, overlaid onto the 2d rectangle representing the scene’s bounding box in plane view. A typical function could represent the distance to a point of interest such as the central table in a meeting room. Thought of as an image, it consists of radial isolines around the table, getting darker and darker farther away from it. In a first step, one models the impacts of the most apparent spatial features, acting as attractors: doors, tables, toilets, staircases, maybe windows, etc. Their impact is modeled by a function which decreases steadily with higher distance to the object. In general, there is a variety of possible “influence maps”.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">In concrete statistical terms, estimating the weights or contributions of each feature is done by fitting a Point Poisson Model to the Data with the Maximum Pseudolikelihood Method [3 and 9]. Fig. 4 shows the central object of study: the pedestrian density represented at as a heatmap. Concretely, the process can be thought of as first computing the empirically observed heatmap and then interpreting it as an overlay as pictured in Fig. 6 of distance images to these spatial features. </span></span></p>
<h6 style="text-align: left;"><a href="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig4.jpg"><img class="aligncenter size-full wp-image-1415" alt="dmsb_fig4" src="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig4.jpg" width="679" height="679" /></a><span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"><b>Fig. 4.</b></span></span></span><span style="color: #00000a;"><span style="font-family: Times New Roman, serif;"><span style="font-size: small;"> The building block of statistical reinterpretation of the observed pedestrian occupation pattern is the heatmap. A small number of these is used to approach the observed one. This figure illustrates the complexity inherent in an observed heatmap. Moreover, the dependence of the visual appearance of the heatmap on the bandwidth used for its computation, is often underestimated. This phenomenon corresponds to the ubiquitous property of natural patterns to exhibit structure on every scale from small to large whereas artificial patterns are often constrained to fewer scales.</span></span></span></span></span></span></h6>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Attaching features to physical objects and statistical model fitting</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The aim of statistical analysis is twofold: fostering the understanding of the spatial process by descriptive processing, and the extrapolation of the learned model to new scenarios in a prediction. In this second step, we derive a way to draw the density of pedestrian activity, as generated in a simulation, onto the design canvas in an adaptive manner. We accomplish that goal by employing techniques and algorithms from point processes. In particular, we show how rudimentary BIM (building information model) tag information gives rise canonically to a set of spatial features. We then go on to describe how a Poisson model fitting gives rise to a statistical model which associates to a design intervention a smooth (“parametric”) adaptation of the predicted pedestrian density. See [20] for an overview of density estimation and its relationship with Gaussian blurring, and the subsection below for the exact description of the fitting method of the features. Fig. 4 shows the central object of study: the pedestrian density represented at as a heatmap.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">We validate the generated predictive model by careful separation of the data into disjoint learning and testing sets. A particular benefit of the method is its susceptibility to produce not just predictions &#8212; as, for instance, a neural network would &#8212; but instead to generate an understanding of how the model works, by yielding concrete and interpretable coefficients associated with the spatial features.See Fig. 7 for an example of prediction results on ACL 4.4.</span></span></p>
<h6 lang="de-DE" style="text-align: left;"><a href="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig5.jpg"><img class="aligncenter size-full wp-image-1416" alt="dmsb_fig5" src="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig5.jpg" width="1133" height="1133" /></a><span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-size: small;"><b>Fig. 5.</b></span></span></span></span></span> <span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-size: small;">The concept of reinterpreting and observed pattern in terms of an overlay of simpler ones is quite powerful. Here, we show how any uniform random point pattern, i.e. a noise pattern, can be described almost perfectly as an overlay of generic heatmaps – sine waves in this case. The approximation principle is closely related to consequences of the theory of Fourier series.</span></span></span></span></span></h6>
<h6><a href="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig6.jpg"><img class="aligncenter size-full wp-image-1417" alt="dmsb_fig6" src="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig6.jpg" width="679" height="843" /></a></h6>
<p lang="en-US" style="text-align: left;" align="JUSTIFY"><span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-size: small;"><b>Fig. 6. </b></span></span><span style="color: #00000a;"><span style="font-size: small;">Each spatial object generates its distance transform. Here, six types of objects – door, window, three standing tables and a desk, each generate a distance function. Finally, these are overlaid additively to generate a statistical re-interpretation of an observed pedestrian pattern. The process of fitting the parameters of a Poisson process described here is the one that determines the contributions or weights of each single such feature image to the overlay.</span></span></span></span></span></p>
<h6 lang="en-US" style="text-align: left;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig7.jpg"><img class="aligncenter size-full wp-image-1418" alt="dmsb_fig7" src="http://www.unsquare.at/wp-content/uploads/2019/09/dmsb_fig7.jpg" width="679" height="177" /></a><span style="color: #00000a;"><span style="font-family: Liberation Serif, serif;"><span style="font-size: small;"><span style="color: #00000a;"><span style="font-size: small;"><b>Fig. 7.</b></span></span><span style="color: #00000a;"><span style="font-size: small;"> Result of the prediction. Learning sets are A to B, true observed pattern is D.</span></span></span></span></span></h6>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Description of the fitting algorithm</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The actual core of the method is the computation of the weights of each single image &#8212; typically, a distance image. Each weight gives the image&#8217;s relative contribution to the overlay which is intended to be describe the output pattern given by the observed pedestrian locations, as closely as possible. The relevant sub-discipline of statistics is that of spatial data [3], and in particular that of spatial point patterns [5]. To simplify matters, a spatial point pattern can, in that context, just be thought of as a finite collection of two-dimensional points. We use the R system of statistical programming [18], and in particular the popular package &#8220;spatstat&#8221; for spatial statistics [2].</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The translation of our geometrical problem into the language of spatial statistics is very straightforward: The locations immediately define a spatial point process, and each distance image defines a spatial function and thereby a covariate (or independent variable as in the more classical context of usual univariate regression). We interpret the latter locations as a spatial point process and  these weights by fitting a point process model to the observed point pattern with the &#8220;ppm&#8221; method of the spatstat R package. This function, in turn estimates the weights or contributions of each feature by fitting a Point Poisson Model to the Data with the Maximum Pseudolikelihood Method [1 and 11].The function yields a fitted model, and each covariate&#8217;s coefficient is interpreted as the desired weight. Note that this method is superior to the naive way of performing a pixel-wise linear regression because it takes the evident correlations between pixels into account. We use the &#8220;Poisson&#8221; interaction model [13] of the ppm function which is a simplification because it is the simplest model and  already yields meaningful results. Additionally, we integrate a slight non-linearity into the fitting process by taking interaction terms up to cubic order into account.</span></span></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Generalisability</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">It should be noted the goal of the prediction is not simply to be as accurate as possible. Indeed, greater accuracy can always be achieved at the expense of generalisability: Learning more about a particular constrained design task comes at the cost of giving up the applicability to a more general design language. On the other hand, a general learned model can not adapt to the particularities of a special situation. </span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Here, we have chosen to confine the study to a particular space, so that we have been leaning on the side of accuracy. See Fig. 5 for a demonstration of an arbitrarily good fit of the given data. Input fields are sine waves, and  the overlay or superposition corresponds to the terms of a Fourier series converging against a limit in Hilbert space. Here, we generated a random spatial pattern and have demonstrated extreme “overfitting” by approaching that pattern to a stunning degree, taking a large number of terms into account. On the other hand that illustration shows the power and flexibility of the simple overlay approach. Therefore, in an architectural context, the question of overfitting remains salient, imposing a strong trade-off between prediction accuracy and generalisability.</span></span></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Limitations and drawbacks</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">While the simulation&#8217;s taxonomy, scripts and results as well as the developed prediction algorithms yield very promising results, the office space layout initially chosen for the simulation setup starts to show certain restriction and limitations. Although size and program of the simulation setup were intentionally kept quite confined in the beginning in order to better control the overall simulation and its results, later on this decision proved to be increasingly limiting.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The prediction&#8217;s accuracy increases with each additional object and feature included in the simulation, however, the small scale of the simulation space sets a clear limit to the overall number of one-channel images that can be meaningfully implemented. Not only does the intended use as an office breakout space restrict the types of possible objects and features, the size of the chosen office simulation space also sets a physical limit to maximum number of objects such a space can purposively hold. The next stage of this research will therefore seek to expand the scope of the simulation space, adding an additional office program as well as more one-channel images.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Regarding the geometric-statistical method, a possible drawback is that it does not apply immediately to optimization because on the one hand it only predicts densities which are by definition relative (their integral is one). Another drawback is that it is unclear how to determine which classes of layouts a prediction generalizes to. Thus, it would be desirable to identify either geometric, architectural or maybe even socio-cultural traits of a space which should be treated as being within the prediction scope of the algorithm.</span></span></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Summary</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">We have described a unique approach borrowing insights and techniques from architecture, agent-based modeling, statistics of point processes, and computer graphics into a novel framework for semiological interpretation and prediction of contemporary spatial occupation patterns. The methodology introduced in this research is tailored towards measuring and simulating the social phenomena that stem from our increasingly complex built environment.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">In total, we have shown that a simple process of overlaying spatial features corresponds to the statistical process of fitting the parameters of a Poisson process.</span></span></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">Outlook</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The proposed statistical method can be described as “quantitative semiology” and has, as such, a vast field of possible applications in architecture and urbanism.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">The first logical step consists in applying an optimization engine like for instance an evolutionary algorithm to exploit the prediction for “machine design”: one extracts from the predicted density a success measure linked to the functionality of the space or the architecturally desired functional outcome.  It could be defined by the amount of conversations, or by their comprehensiveness, or by some measure of the receptiveness of the design, etc. Then, a density prediction leads to a prediction of that particular chosen measure. From that point on, it lends itself to consider a larger number of possible designs or even an entire parametrized family, and to relate the outcome &#8211; the success measure &#8211; directly to these parameters. There are straightforward parameters such as sizes, distances and other quantities of geometric provenience, as well as well-studied design parameters coming, for instance, from the space syntax grammar [10]. In general, however, it becomes necessary for actual optimisation to assign some “space DNA” quantities to each proposed design. The more insightful these parameters are chosen, the more likely is the success of a machine learning strategy for associating the social functionality. Hence, one will be in a position to ask for prediction and optimization of the success of an entire design family. For this, it would be helpful to have better design measures and fitness criteria. In particular, the question about insightful and parsimonious design parameters that are suited to describe a design’s functionality remains to be answered in an interdisciplinary approach.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">There is an ample spectrum of possible future research possibilities. In particular, it will be worthwhile to exploit exploitation of the more realistic 3d features of a Unity simulation, and pose the question how the agents’ behavior is influenced by their field of vision, possibly to be described in combination with an evolutionary algorithm. In the end, one will learn much more about the complexity of pedestrian behavioral patterns and their interaction with the surrounding space.</span></span></p>
<p lang="de-DE"><strong><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">References</span></span></strong></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[1] Berman, M. and Turner, T.R. Approximating point process likelihoods with GLIM. Applied Statistics 41 31–38 (1992).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[2] Baddeley, A., Rubak, E. and Turner, R. (2015). Spatial Point Patterns: Methodology and Applications with R. Chapman and Hall/CRC Press (2015)</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[3] Cressie, N., Statistics for spatial data. John Wiley and Sons, Inc (1993).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[4] Daley, D.J., Vere-Jones: An Introduction to the Theory of Point Processes. Volume I: Elementary Theory and Methods. Springer (2003).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[5] Diggle, P.J.: Statistical Analysis of Spatial Point Patterns. Arnold, London, second edition (2003)</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[6] Eurostat: Science,Technology and Innovation in Europe. Luxembourg: Publication Office of the European Union, p. 115. (2013).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[7] Gilbert, N.: Agent-Based Models. Thousand Oaks: Sage Publications Inc., p. 2. (2008).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[8] Gottschalk, O., Architekt of the Quickborner Teams, Symposium “Bürolandschaft” at the documenta 12 in Kassel. (2007).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[9] Greene, C. and Myerson, J.: Space for Thought: Designing for Knowledge Workers. In Facilities, Vol. 29 Issue: 1/2, pp.19-30, (2011).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[10] Hillier, B. and Hanson, J.: The Social Logic of Space. Cambridge: Cambridge University Press. (2003).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[11] Jensen, J.L. and Moeller, M.: Pseudolikelihood for exponential familymodels of spatial point processes. Annals of Applied Probability 1 445–461 (1991).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[12] R. Kimmel and A.M. Bruckstein, “Distance maps and weighted distance transforms,” in Proceedings SPIE-Geometric Methods in Computer Vision II, San Diego (1996).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[13] Kingman, J. F. C.: Poisson Processes. Clarendon Press (1992)</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[14] Kockelkorn, A.: Bürolandschaft – eine vergessene Reformstrategie der deutschen Nachkriegsmoderne. In ARCH+ Zeitschrift für Architektur und Städtebau, Vol. 186/187 (2008).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[15] Macy, M. and Willner, R.: From factors to actors: Computational sociology and agent-based modeling. In Annual Review of Sociology, 28, pp. 143-166. (2002)</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[16] Neumayr, R. and Budig, M.: Generative Processes – Script Based Design Research in Contemporary Teaching Practice. In Paoletti, I. (Ed.), Innovative Design and Construction Technologies. Milano: Maggioli S.p.A., p. 172. (2009).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[17] O&#8217;Sullivan, D. and Perry, G.: Spatial Simulation. Exploring Pattern and Process. Chichester: Wiley-Blackwell, pp. 97-131. (2013).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[18] R Core Team: R: A language and environment for statistical computing. R Foundation for Statistical Computing, Vienna.</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[19] Reynolds, C.: Flocks, herds, and schools: A distributed behavioral model. In: Proceedings of the 14th Annual Conference on Computer Graphics and Interactive Techniques ACM. 21 (4), pp. 25–34. (1987).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[20] Silverman, B.W.: Density Estimation for Statistics and Data Analysis, In: Monographs on Statistics and Applied Probability, London (1986).</span></span></p>
<p lang="de-DE"><span style="font-family: Calibri, sans-serif;"><span style="font-size: small;">[21] Schumacher, P.: Advanced Social Functionality Via Agent-Based Parametric Semiology. In: Schumacher, P. (Ed.), Parametricism 2.0. AD 02/2016. London: Wiley, p. 110 (2016).</span></span></p>
<p>&nbsp;</p>
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		<title>AA gallery &#8230; agent based parametric semiology</title>
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		<pubDate>Tue, 04 Dec 2018 19:08:55 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[exhibitions]]></category>
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		<description><![CDATA[Our research on Agent Based Parametric Semiology will be on display at the Architectural Association School of Architecture&#8217;s main gallery space together with research work conducted by AA-DRL, ZH CODE and Zaha Hadid Architects. On display at the AA school&#8217;s]]></description>
				<content:encoded><![CDATA[<p>Our research on <em>Agent Based Parametric Semiology</em> will be on display at the Architectural Association School of Architecture&#8217;s main gallery space together with research work conducted by AA-DRL, ZH CODE and Zaha Hadid Architects. On display at the AA school&#8217;s main gallery on ground floor at 36 Bedford Square, London WC1B 3ES from December 3rd t0 December 9th. Also join us at the research symposium on December 7th.</p>
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		<title>HARVARD GSD &#8230; information-rich environments</title>
		<link>http://www.unsquare.at/?p=1320</link>
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		<pubDate>Mon, 30 Apr 2018 21:20:26 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[academic]]></category>
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		<description><![CDATA[I am happy to be one of the critics at Harvard GSD&#8216;s final reviews this year, looking forward to several days of student presentations, discussions and conversations, including Patrik Schumacher&#8217;s option studio &#8220;Parametric Semiology &#8211; The Design of Information-rich Environments&#8221;.]]></description>
				<content:encoded><![CDATA[<p>I am happy to be one of the critics at <a href="www.gsd.harvard.edu/" target="_blank">Harvard GSD</a>&#8216;s final reviews this year, looking forward to several days of student presentations, discussions and conversations, including Patrik Schumacher&#8217;s option studio &#8220;Parametric Semiology &#8211; The Design of Information-rich Environments&#8221;.</p>
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		<title>understanding art &amp; research &#8230; ABPS</title>
		<link>http://www.unsquare.at/?p=1314</link>
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		<pubDate>Sun, 29 Apr 2018 17:41:30 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[academic]]></category>
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		<description><![CDATA[our current research project Agent Based Parametric Semiology is part of the traveling exhibition understanding art and research, whose first stop will be at the dunedin school of art in new zealand. thanks to the angewandte and the FWF for]]></description>
				<content:encoded><![CDATA[<p>our current research project <em><a href="http://www.parametricsemiology.com/" target="_blank">Agent Based Parametric Semiology</a></em> is part of the traveling exhibition <a href="http://zentrumfokusforschung.uni-ak.ac.at/index.php/understanding-art-research/" target="_blank"><em>understanding art and research</em></a>, whose first stop will be at the dunedin school of art in new zealand. thanks to <a href="http://www.dieangewandte.at/" target="_blank"><em>the angewandte</em></a> and the <a href="https://www.fwf.ac.at/" target="_blank"><em>FWF</em></a> for the support.</p>
<p style="text-align: center;"><a href="http://www.unsquare.at/wp-content/uploads/2018/04/UAR_720.jpg" target="_blank"><img class="aligncenter  wp-image-1316" alt="UAR_720" src="http://www.unsquare.at/wp-content/uploads/2018/04/UAR_720.jpg" width="720" height="1018" /></a></p>
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		<title>AADRL &#8230; constructed agency</title>
		<link>http://www.unsquare.at/?p=1230</link>
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		<pubDate>Wed, 10 Jan 2018 07:57:31 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[academic]]></category>
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		<description><![CDATA[This year&#8217;s AADRL final jury also marks the program&#8217;s 20th anniversary and I am happy to be one of the critics that joined over the two days of reviews and discussions, together with Ariane Koek, Mario Carpo, Reinier de Graaf,]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;">This year&#8217;s <a title="http://drl.aaschool.ac.uk/" href="http://drl.aaschool.ac.uk/" target="_blank">AADRL </a>final jury also marks the program&#8217;s 20th anniversary and I am happy to be one of the critics that joined over the two days of reviews and discussions, together with Ariane Koek, Mario Carpo, Reinier de Graaf, Julia Frazer, Tom Kovac, Kate Davies, Manuela Gatto, Philippe Morel, Davide Quayola, Ross Lovegrove, Samantha Hardingham, Yan Gao, Mark Cousins, Alberto Alessi and others.</p>
<p style="text-align: center;"><a href="http://www.unsquare.at/wp-content/uploads/2018/01/aadrl_2018_01.jpg" target="_blank"><img class=" wp-image-1232 aligncenter" alt="aadrl_2018_01" src="http://www.unsquare.at/wp-content/uploads/2018/01/aadrl_2018_01.jpg" width="720" height="480" /></a><a href="http://www.unsquare.at/wp-content/uploads/2018/01/aadrl_2018_02.jpg" target="_blank"><img class="aligncenter  wp-image-1233" alt="aadrl_2018_02" src="http://www.unsquare.at/wp-content/uploads/2018/01/aadrl_2018_02.jpg" width="720" height="480" /></a></p>
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		<title>Parametric Semiology – Semiotic Potentials of tectonically articulated Shell Structures</title>
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		<pubDate>Wed, 02 Sep 2015 01:07:06 +0000</pubDate>
		<dc:creator>0801</dc:creator>
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		<description><![CDATA[This paper, the latest in a series of investigations further developing the idea of Parametric Semiology, was initially written and accepted to be presented and published at this year&#8217;s IASS conference in Amsterdam, however unfortunately I was unable to attend]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.unsquare.at/wp-content/uploads/2015/09/iass_teaser.jpg" target="_blank"><img class="size-medium wp-image-669 alignleft" alt="iass_teaser" src="http://www.unsquare.at/wp-content/uploads/2015/09/iass_teaser-300x150.jpg" width="300" height="150" /></a><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">This paper, the latest in a series of investigations further developing the idea of Parametric Semiology, was initially written and accepted to be presented and published at this year&#8217;s IASS conference in Amsterdam, however unfortunately I was unable to attend the conference due to my teaching engagement at PennDesign. The complete paper can be read </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">here:</span></span><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><br />
</span></span></strong></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Abstract</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In a complexly networked society the architect&#8217;s core competency is the task of articulation in order to establish the built environment as a communicative frame for its users (Schumacher [9]). A such purposefully designed environment is more legible and navigable than the modernist order of repetition, thus offering a suitable framework for contemporary societal patterns of use.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The adaptation of load bearing structures following different load cases in conjunction with their differentiation according to semiological aspects afford many opportunities for differential tectonic formations, exploiting structural necessities as an instrument of semiotic articulation. Numerous examples of this phenomena can be found in pre-modernist architectural history, from simple structural ornaments and subtle surface articulations to intricately devised surface structures.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Embedded in the studio&#8217;s continuous agenda of Parametric Design Research, the project “Parametric Semiology” investigates the semiological capacity of parametrically generated architectural forms and calls for the development of radically innovative and speculative spatial models for the sport venues and their related auxiliary programmes for Rio de Janeiro&#8217;s 2016 olympic park. </span></span></p>
<p lang="en-GB"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Buildings are understood as highly integrated complex systems, that are inter-articulated and correlated in order to fulfil urban, architectural, structural, functional, spatial, semiotic and atmospheric criteria.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Using this setup as a testing ground, performance and semiotic aspects become the driving layers of a parametric model in order to test valid tectonic articulations for their semiological potentials. To fully exploit the concept of tectonic articulation the studio closely collaborates with structural engineers, evaluating and orchestrating suitable options. This leads to the development of a series of proto-architectural shell structures, that hold the potential to be organized and differentiated within their own structural logics as well as according to urban and architectural semiological criteria.</span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Results of this design research and their underlying theories, concepts, logics and strategies are presented and discussed in this paper.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;"><b>Keywords</b>: design research, parametric design, semiology, semiotics, shell structures, tectonic articulation.</span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Introduction</span></span></strong></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Contemporary post-fordist network society is characterized by an unprecedented level of complexity and intensity of communication. Within the context of an ongoing urbanisation process, the ability to navigate dense and complex urban environments is an important aspect of overall societal productivity today. This is facilitated best, if the visual field presents a rich, ordered scene of manifold offerings and also provides clues and anticipations about what lies behind the currently visible layers. The speed and confidence with which one can make new experiences and meaningful connections is decisive. The design of environments that facilitate such hyper-connectivity must be very dense and complex and yet highly ordered and legible. This sets the task set for the semiological project under conditions of variety, density and complexity. (see Schumacher [11])</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The core competency of architecture therefore is the task of articulation. Consequently, &#8220;<em>The relationship between the technical and the articulatory dimensions leads to the concept of tectonics.</em>&#8221; (Schumacher [9]), meaning that technical forms, that are based on engineers&#8217; calculations, are absorbed and further articulated by architects, aiming for increased architectural legibility within the built environment&#8217;s framework of social interaction.</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">At the same time, the development of sophisticated computational design tools &#8211; both within architecture and within the engineering disciplines – has opened up the field for nuanced architectonic articulation and multi-layered building configurations. Also, simpler interfaces, common programme platforms and scripting languages make parametric design and engineering technologies alike more tangible for architects, facilitating information interchange and fostering a close collaboration between different disciplines that would have been impossible a few years ago. As a consequence, it has become impossible to conceive architectural design separated from its related disciplines, such as energy design, material science, construction technologies, production techniques, and structural engineering. </span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">In this sense, lately buildings have come to be understood as highly integrated complex systems, sub-systems and components, that are inter-articulated and correlated, complementing each other in order to fulfil architectural, structural, functional, spatial, semiotic and atmospheric criteria. Our built environment is a series of complexly interwoven layers, where a building&#8217;s structure is only of them. Functions and programmes can also be integrated by systematic differentiation of one pivotal system, which makes one system work on multiple functional layers, i.e. one series of building components might have structural and atmospheric – or semiotic &#8211; properties at the same time.</span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Within this development, the consequent and strategic adaptation of load bearing structures following different load cases in conjunction with their differentiation according to semiological aspects afford many opportunities for differential tectonic formations, exploiting structural necessities as an instrument of semiotic articulation. </span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The Structural Ornament</span></span></strong></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Numerous examples of this phenomena can be found in pre-modernist architectural history, from simple structural ornaments to subtle and intricately devised surface articulations, as structural issues have always had profound impact on a building, not only in terms of its actual form, but also in terms of its ordering elements and surface articulations. Initially facades were ordered and subdivided (and eventually signified) by structural necessities (such as pillars, columns, plinths, beams, or round, pointed or triangular arches) or material formations and patterns (such as stone or ashlar masonry). As a consequence resulting facade articulations were essentially structural.</span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">However, over time most of these elements of ornamentation became part of an historically evolving semiotic system that allowed for an intuitive understanding of the building&#8217;s societal functions, its horizontal stratification and the processes and interactions that could take place in them. They were subject to a process of abstraction detaching them from their initial significance and thus becoming mere surface decoration. </span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">This can be exemplified by looking at the ordering principles that were developed for the facades of the typologies of the Italian Renaissance Palazzi. Antique elements were re-contextualized and arranged according to a strict set of abstract rules in order to create a complex system of interwoven semiological elements that enabled contemporaries to unreflectingly understand the buidling&#8217;s use and program distribution. </span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The ground floor&#8217;s channeled rustication, for example, alludes to ancient buildings&#8217; massive foundations and suggest a commercial use, the choice of order of columns and the height of each of the subsequent floors hint at the different social strata occupying the respective floors.</span></span></span></p>
<p lang="en-US" style="text-align: center;" align="CENTER"><a href="http://www.unsquare.at/wp-content/uploads/2015/08/465px-Rucellai.jpg" target="_blank"><img class="wp-image-657 aligncenter" alt="SS_Rucellai" src="http://www.unsquare.at/wp-content/uploads/2015/08/465px-Rucellai-232x300.jpg" width="139" height="180" /></a><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><span style="color: #000000;">Figure 1: Palazzo Rucellai (Source: </span><span style="color: #000000;">Wilhelm Lübke, Max Semrau: Grundriß der Kunstgeschichte. Paul Neff Verlag, Esslingen, 14. Auflage 1908)</span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Alberti&#8217;s Palazzo Rucellai was one of the first and most important palazzo types, and the ornamental organization of the Italian palazzi in general remained the dominating model for the composition of all types of representative building typologies throughout the centuries until modernism prepared itself to supersede historicism as the predominant architectural ideology, invalidating its semiological and representational concept of ornament and decoration. </span></span></span></p>
<p><span style="font-family: Times New Roman,serif; color: #000000;"><span style="font-size: medium;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">As historicism could no longer find adequate answers to the societal problems of that time, within the wake of the modernist project new and different theories emerged, addressing the very same issue but suggesting totally different solutions. This era of contending ideas might be illustrated </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">best by the famous dispute between Josef Hoffmann and Adolf Loos about the function of the ornament.</span></span></span></span></p>
<p><span style="font-family: Times New Roman,serif; color: #000000;"><span style="font-size: medium;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Matthias Boeckl points out that during this process “<em>[the] erstwhile comprehensive job description holding the architect to be responsible for the concept, structural design, </em></span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">and</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><em> form of a building disintegrated into its component parts in the process of moderinsation, which could also be construed to be a process of specialisation; Loos claimed the basic cultural idea, Hoffmann the form – but who was concerned with structural design?</em>” (Boeckl [1]).</span></span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Beyond Modernism &#8230;</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">It was precisely this deconstruction of the architectural ideal into its constituent parts on the one hand, and the modernists call for </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">establishing close conceptual connections between architecture and industrially assembled products, like ships, aircrafts or automobiles on the other hand, that gave way to an engineers&#8217; approach to the relationship between form, force and material. First dominated by aesthetic perception (in Le Corbusier’s programmatic book ‘</span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Towards A New Architecture</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">’, a whole chapter ‘</span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Eyes Which Do Not See</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">’ (LC [3]) is dedicated to the description of the aesthetic qualities intrinsic to industrialized products), </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">as industrial objects seemed to be able to transfer a new, much desired machine-like aesthetics to architecture, t</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">he adoption of industrial production techniques was soon to give way to a whole range of new powerful materials and technologies that would introduce “</span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">more technical beauty</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">” (LC, ibid.) into architecture. </span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">The beginning of the 20<sup>th</sup> century also saw the rise of reinforced concrete as one of the most influentual building materials. Initially imitating the structural logic and appearance of the iron- or steel framed buildings of that time, engineers soon started to see the enormous morphological potential of the new material, as new elegant double-curved shell structures, started to emerge. Remo Pedreschi describes this period as being marked by the designers&#8217; ambitions to “<em>[incorporate] a strong desire for structural expression and structural efficiency – to make virtue out of economy. Thus they drew together form, force and architecture.</em>” (Pedreschi [4]).</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In relation to the idea of structural semiotics, this early 20</span></span><sup><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">th</span></span></sup><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"> century development however has some other interesting aspects: T</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">hese structures were carefully derived from constructed physical models or based on newly developed mathematical concepts (previously structures were designed in empirical ways, mainly relying on tradition, experience and observation) that helped to explain and understand the flow of forces. That lead to an economy</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"> of means where structures were optimized according to structural necessities, allowing for an intuitive understanding of the flow of forces through the building. Shell structures allowed the user for the very first time to establish a perceptual relationship between the inside space of a building and its exterior space, as the inner space and the outer form are close to identical. The form could be understood from the inside and the outside alike.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Felix Candela, Heinz Isler, and Eladio Dieste are among the protagonists of this era, as well as Pier Luigi Nervi, whose repetitive, partly precast, yet elegant and delicate rib constructions can be read as first predecessors of today&#8217;s differentiated surface articulations.</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8230; and Elegance.</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Design research in the wake of new digital design and production strategies with their clear predilection for soft, undulating and malleable architectural forms, has only recently opened up new perspectives for both, the appreciation for shell structures and their potential for optimization and the concept of the ornamental, eventually starting to bring these two strands of research closer together.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Easily accessible software interfaces and ready-to-run scripts as well as the proliferation of advanced fabrication technologies have lead to the widespread generation of sophisticated and differentiated fields of ornamental surface articulations, that due to the increasingly seamless integration of design and production techniques finally start to blur the now long held separation between tectonics and ornamentation. However, while the use of the ornament has become more widespread, there still seems to be a lack of rigor in intellectually pursuing its underlying concepts, or &#8211; as Marjan Coletti puts it &#8211; based on historic non-figurative ornamentation “<em>[...] a similar generative logic and morphological syntax is nowadays being embraced by parametric and scripted generative techniques to produce myriads of complex, patternised, ornamental topologies, although the endeavour […] usually drifts towards the generic and the dogmatic, and away from the phenomenological and the experimental.</em>” (Coletti [2]).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Almost as if alluding to the inadvertent compartmentalization of the historicist idea of architecture as an all-encompassing effort by Loos and Hoffmann, Coletti identifies two different conceptual strands within the pursuit of the synthesis of digital ornamentation and tectonics, “<em>one [propelling] towards &#8216;pure form&#8217; through abstraction, [one] towards the purely figural through sensation.</em>” (Coletti, ibid.). Both distinguish the results of contemporary digital form finding processes from representational digital visualizations in the same way a modern painting “<em>[escapes] from the figurative in art.</em>” (Coletti, ibid.). At the same time though, both of them pursue the rationalization of the contemporary ornament as an abstract and theoretical endeavour, that – although intellectually driven – first and foremost speaks to the sensorial and atmospheric qualities of a spatial configuration. While conceptually bridging the gap between tectonic and ornament, it still neglects – following modernism&#8217;s threefold distinction – the subject of construction and structure within architectural production. In the context of tectonic articulation it seems to be more productive to develop the underlying logics of surface articulation not as an abstract concept but rather as a goal-oriented process that starts to gradually integrate different systems and subsystems of a building into one coherent and articulate spatial configuration. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The strength of this parametric approach lies in its understanding of architecture as a system of correlations and differentiations seeking adequate and complex articulation. A</span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">s Patrik Schumacher puts it: “<em>Just like natural systems, parametricist compositions are so highly integrated that they cannot be easily decomposed into independent subsystems – a major point of difference in comparison with the modern design paradigm of clear separation of functional subsystems.</em>” (Schumacher [8]). </span></span></span></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The methodical development of these systems aims towards the generation of complex and parametrically controllable geometries, which contain highly adaptive potentials and connectivity (soft patterns). Variation and continuous differentiation of simple elements reflect the changing and mutually influential forces within a system&#8217;s different layers in order to eventually articulate a complex architectural system that ties together a spatial organisation, its environment, its inhabitants and their constantly changing patterns of use. This implies controlled and simultaneous development of function, form, structure and material, and requires attention on the associative qualities of all single constituents. </span></span></span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Thus the act of design is no longer framed by “<em>a singular aesthetic end, but by the multiple constraints and ambitions of each project, as negotiated by the architect.</em>” (Rahim A. and Jamelle H. [6]). Nevertheless the result still displays elegance, a contemporary elegance that is supported by articulated complexity rather than by minimalism or simplicity. Successful complex building structures are able to develop a descriptive architectural language that visually reduces the underlying complexity and helps to order, frame and organize the varying patterns of use of their users groups. </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">“<em>An elegant building or urban design should therefore be able to manage considerable complexity without descending into disorder.</em>” (Schumacher [7]).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">To design such an ordered architectural and urban environment has become the architect&#8217;s core competency in an increasingly complex networked society. Such a clearly articulated environment </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">is more legible and navigable than the modernist order of repetition, thus offering a suitable framework for contemporary societal patterns of use.</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Times New Roman,serif;"><span style="font-size: small;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Tectonic Articulation</span></span></span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Times New Roman,serif;"><span style="font-size: small;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8220;<em>If we define tectonics as the strategic detournement of an element&#8217;s technically induced morphology in order to address substantial functions in the articulatory dimension, then tectonics can be redeemed and integrated within contemporary notions of handling form-function relationships. We might call this strategy of opportunizing on technical details techtonic articulation.</em>&#8221; (Schumacher [10]).</span></span></span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">If a building&#8217;s structure, and consequently its optimization, is understood to be only one layer of its complex and multi-layered organization, then structural expression can not be understood as an end in itself but rather as a means to differentiatedly articulate the substantial social function of the space in question. </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In this line of thinking, the elegant accentuation of structural elements does not hold any ideological, metaphorical, theoretical, abstract, or sensational value in itself.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Also buildings are not materialized solely to the concerns of technical and structural efficiency, which would be the structural engineer&#8217;s approach, but with the clear aim to interarticulate the building&#8217;s different systems and subsystems to form one coherent spatial organization, to achieve tectonic articulation, as it is &#8220;<em>[the] relationship between the technical and the articulatory dimensions [that] leads to the concept of tectonics</em>&#8221; (Schumacher, ibid.)</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The Semiological Project</span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Studio Hadid</i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">&#8216;s recent design research project </span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><i>Parametric Semiology – Olympic Park Rio de Janeiro 2016 </i></span></span><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">studies the development of a series of proto-architectural shell structures, that hold the potential to be arranged, clustered, organized and differentiated according to the semiological criteria and that are further articulated within their own structural logics. Semiology and structure become the driving layers of a parametric model in order to test tectonic articulations for their semiological potentials. The Olympic Park&#8217;s complex programme, that demands structures of various sizes from large scale stadia to smalll scale auxiliary buildings lends itself to be structurally articulated through a series of related shell structures. At the same time, the vast overall scale of the Olympic Park asks for semiological articulation in order to facilitate orientation, navigation and circulation by meaningfully cohering the builidngs to form a differentiated yet continuous urban field.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">In the same way that semiology and a building&#8217;s structure become one of the many different interacting layers that all together form what we today consider to be our built environment, &#8220;<em>&#8230; the architectonic code is one of several fundamental panhuman sign systems which in concert provide individuals and groups with a multi-nodal and multi stereoscopic template for the creation of humanly meaningful realities</em>&#8221; (Preziosi [5]).</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">As a consequence the goal is neither to design a structurally optimised building nor to conduct an exercise in semiological form finding, but the extension of architecture&#8217;s formal repertoire through investigation into architecture&#8217;s morphogenetic potential within a multi-dimensional solution space that is clearly delineated by previous structural research, which sets the limits for a wide range of possible forms. Parametric design aims towards the exploitation of its generative capacity rather than merely developing a method of discovering inspiring shapes.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Seen from a structural engineer&#8217;s point of view on the other hand, these processes might be used to gradually approach &#8220;<em>a balance between aesthetic intrigue, innovation and efficiency in new structural forms</em>&#8221; as Kristina Shea puts it (Shea [12]).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">However, the resulting formal and spatial articulations always remain tectonic, i.e. they remain structurally or technically motivated, rather than being conventionalized and thus becoming ornamental articulations.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Urban and architectural shell prototypes are designed with regards to their semiological readability, based on urban, spatial, programmatic, or social parameters, that were deducted from the specific programme for Rio&#8217;s Olympic Park, developing ideas on how semiologic operations can be systematized and intensified in order to be interrelated and tectonically articulated within the framework of the different structural shell systems, that the large span constructions in question require.</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Parametric Semiology</span></span></strong></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">During the <i>preparation phase </i>students start to systematically investigate and analyze diffferent structural shell systems, evaluating and cataloguing them according to their architectural, formal, spatial, structural, material, typological, affective and effective properties and their potential to be differentiated according to semiological parameters. </span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">At the same time they try to develop a clear understanding of the project brief and the programmatic and typological components of the Olympic Village in Rio de Janeiro, identifying a series of crucial relations of varying intensities between two or more different components or elements in the brief, that can be described using semiological differentiations.</span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Subsequently the objective is the development of proto-architectural shell structures, that hold the potential to be arranged, clustered and differentiated according to the semiological relations, that were identified earlier on and that will in turn drive the generation and differentiation of these elements. </span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">During <i>design research phase</i> these proto-architectural shell structures are further developed. Students are required to investigate, if the intended differential qualities actually work in a small scale cluster of buildings. To that end a series of different types in different scales from the list of typologies (i.e. 1 stadium type, 1 housing type, 1 circulation type, …) is selected, arranged and differentiated within the scope of every group&#8217;s semiotic concept. The goal of this exercise is a first proof of concept of the group&#8217;s architectural hypothesis. </span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Students are also encouraged to look into the further differentiation of construction, surface articulations, edge conditions, perforations, openings, and ground conditions. Different semiological parameters might affect different components of the shell systems in various ways. </span></span></span></p>
<p lang="en-US" style="text-align: center;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_01.jpg" target="_blank"><img class="size-medium wp-image-663 aligncenter" alt="iass_devaulting" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_01-300x51.jpg" width="300" height="51" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref18939428512"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 2: design research phase: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>devaulting</i></span></span><span style="color: #000000;"><span style="font-size: small;">: Testing different column formations.</span></span></span></p>
<p lang="en-US" style="text-align: center;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_twofold.jpg" target="_blank"><img class="size-medium wp-image-664 aligncenter" alt="iass_twofold" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_twofold-300x41.jpg" width="300" height="41" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref189394285121"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 3: design research phase: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>twoFold.</i></span></span><span style="color: #000000;"><span style="font-size: small;"> Testing different folded surface formations</span></span></span></p>
<p lang="en-US" style="text-align: center;" align="CENTER"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_creasedField.jpg" target="_blank"><img class="size-medium wp-image-665 aligncenter" alt="iass_creasedField" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_creasedField-300x56.jpg" width="300" height="56" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref1893942851211"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 4: design research phase: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>creasedField</i></span></span><span style="color: #000000;"><span style="font-size: small;"> Testing different surface articulations</span></span></span></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">During the <i>urban research phase</i> students develop generative strategies to arrange and further differentiate the shell structures according to the urban semiological logics that have been developed through the analysis of site, context and boundary conditions. These strategies might include: aggregation and variation (repeating, multiplying, scaling), packing, flocking, massing, orientation and direction, extremities of scale, hierarchy, sequencing, field conditions, different degrees of transparency, informed grid logics, phenomenological effects, or exploitation of perspective views. In this process organizational and navigational logics, that have been incorporated earlier on, are not discarded but further appropriated and synchronized with the site&#8217;s contextual parameters.</span></span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Finally all the research and design results are evolved into one coherent semiological design proposal, that simultaneously operates on the urban, architectural, structural, and component level.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The following student projects presented in this paper are selected from design research conducted at Studio Hadid at the Institute of Architecture at the University of Applied Arts in Vienna. Professor: Zaha Hadid. Assistant Professors: Mario Gasser, Christian Kronaus, Jens Mehlan, Robert R. Neumayr, Patrik Schumacher, and Hannes Traupmann. </span></span></span></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Selected projects of the studio&#8217;s design research were on display at the 13<sup>th</sup> Architectural Biennale “Common Ground” in Venice.</span></span></span></p>
<p><span style="color: #000000;"> </span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Project: <em>devaulting</em></span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Students: Tudor Sabau, Jakob Travnik, Matthias Urschler</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The project aims at redefining the typology of vaults as a means of creating a complex semiotic system, by which its signified content is expressed through the relationship between two fundamental layers of communication: one layer represented by a unified yet continuously differentiated ground condition based on a strict grid logic, which is working in parallel with a second layer of homogeniously differentiated shell typologies. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The project operates semiotically in various scales. On a global scale the masterplan consists of three parts: a housing zone (grided shells), a non-sport venue zone (full shells) and a sporting venue zone (cracking shells). On a local scale these zones are subdivided into &#8221;islands&#8221; on which groups of relevant programs (shell types) are further differentiated according to their intrinsic logics. In between the islands it is the landscape that is subjected to contextual differentiation.</span></span></span></p>
<p lang="en-US"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">The programs are articulated through systematic shell manipulation, such as cracking logics, structural differentiation, material differentiation, formal operations and the adaption of figure-ground relationships. Ultimately, the resulting hierarchies result in a complex yet clear matrix of semiotic readings, which serves as direct as well as indirect guidance to inform the user of the locally, programmatically and socially relevant use of a particular space.</span></span></span></p>
<p lang="en-US" style="text-align: center;"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_02.jpg" target="_blank"><img class="size-medium wp-image-666 aligncenter" alt="iass_devaulting_all" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_devaulting_02-300x140.jpg" width="300" height="140" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref18939428511"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 5: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>devaulting</i></span></span><span style="color: #000000;"><span style="font-size: small;">: Continuous urban field of differentiated shell structures</span></span></span></p>
<p><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Project: <em>Semantic Fields</em></span></span></strong></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Students: Elena Krasteva, Emanuele Mozzo, Daniel Zakharyan.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Starting off with the research of shells in nature the team decided to concentrate on mushroom structures as they offer an incredible diversity within a single type of species. Grouping Principles, structural behavior and morphological properties were analyzed, abstracted and translated into proto-architectural shell structures.</span></span></span></p>
<p lang="en"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Semiologically three different layers of intervention were identified:</span></span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">On the <i>Grouping Layer</i> the main driving force of differentiation is the application of packing principles. Depending on regulatory parameters and based on behavioural patterns different types of deformed agglomerations and necessary strategies for a controlled shell deformation are developed.</span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">On the <i>Shape Layer </i>different morphogenetic parameters (height, size, inclination, &#8230;) are exploited to form a differentiated yet semiotically coherent field of shapes. To that end parametric particle spring simulation systems are used, allowing the students to create physically correct curvatures in real time interaction.</span></span></p>
<p><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">On the <i>S</i><i>urface Layer</i> the key aspect was the transformation of different natural surface articualtions into architectural yet structurally valid components. Several types of gills (linear, additive, branching) were identified and translated into a structural system that establishes a tectonic connection between a surface&#8217;s curvature and its level of detail resolution, thus allowing for a structurally efficient and curvature-dependant distribution throughout the entire system.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">Site implementation: As any activity can be defined by two main aspects, the activity itself and the connections it establishes within its surrounding, the project<span lang="en-GB"> explores these connections and emerging relationships between the program and surrounding field and reflects them through the superimposition of these three layers. It studies how the appearance of a particular program triggers certain behaviors and reactions in the field. It examines how the field can capture programmatic identities, propagate them as a system of visual clues and articulate their presence.</span></span></span></p>
<p lang="en-GB" style="text-align: center;" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_semanticFields_01.jpg" target="_blank"><img class="size-medium wp-image-667 aligncenter" alt="iass_semanticFields_all" src="http://www.unsquare.at/wp-content/uploads/2015/09/e_studioHadid_semanticFields_01-300x112.jpg" width="300" height="112" /></a></p>
<p lang="en-US" align="CENTER"><a name="_Ref189394285"></a> <span style="font-family: Tahoma,sans-serif;"><span style="color: #000000;"><span style="font-size: small;">Figure 6: </span></span><span style="color: #000000;"><span style="font-size: small;"><i>Semantic Fields</i></span></span><span style="color: #000000;"><span style="font-size: small;">: Development stages of a proto-architectural shell structure with increasing differentiation.</span></span></span></p>
<p lang="en-US" align="CENTER"><a href="http://www.unsquare.at/wp-content/uploads/2015/09/iass_title_sematectonic_fields.jpg" target="_blank"><img class="size-medium wp-image-670 aligncenter" alt="iass_title_sematectonic_fields" src="http://www.unsquare.at/wp-content/uploads/2015/09/iass_title_sematectonic_fields-300x150.jpg" width="300" height="150" /></a> <span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;"><span style="color: #000000;">Figure 7: </span><span style="color: #000000;"><i>Semantic Fields</i></span><span style="color: #000000;">: One of the final shell strcutures housing a series of different programmes.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><strong><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">References</span></span></strong></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[1] Boeckl M., Form follows …?, in <i>Ways to Modernism. Josef Hoffmann, Adolf Loos and Their Impact</i>, Thun-Hohenstein C. et al. (eds.), Birkhäuser, 2015. ISBN 978-0356-0377-4.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[2] Coletti M., Ornamental Pornamentation, in <i>Exuberance. AD 02/2010 March/April 2010</i>, Coletti M. (ed.), Wiley, 2010. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">[3] Le Corbusier. </span></span><em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">Ausblick auf eine Architektur</span></span></em><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">. Braunschweig: Vieweg &amp; Sohn Verlag, 1982. ISBN 3-528-18602-X.</span></span></span></p>
<p lang="it-IT"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[4] Pedreschi R., Form, Force and Stucture – A Brief History, in <i>Versatility and Vicissitude. AD 02/2008 March/April 2008</i>, Hensel M. and Menges A. (eds.), Wiley, 2008. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Tahoma,sans-serif;"><span style="font-size: small;">[5] Preziosi D., <i>Architecture, Language and Meaning – The Origins of the Built World its Semiotic Organisation.</i> Mouton Publishers, The Hague/Paris/New York: 1979.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[6] Rahim A. and Jamelle H., Elegance in the Age of Digital Technique, in <i>Elegance. AD 01/2007 January/February 2007</i>, Rahim A. and Jamelle H. (eds.), Wiley, 2007. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[7] Schumacher P., Arguing for Elegance, in <i>Elegance. AD 01/2007 January/February 2007</i>, Rahim A. and Jamelle H. (eds.), Wiley, 2007. ISSN 0003-8504.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[8] Schumacher P., <i>Parametricism as Style – Parametricist Manifesto.</i> London 2008. Presented at 11th Venice Biennale 2008. http://www.patrikschumacher.com/ (last visited 27 04 2015).</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[9] Schumacher P., <i>The Autopoiesis of Architecture. A New Framework for Architecture</i>. Wiley &amp; Sons Ltd., Chichester, 2011. ISBN 789-0-470-77298-0.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[10] Schumacher P., <i>The Autopoiesis of Architecture Vol. II. A New Agenda for Architecture</i>. Wiley &amp; Sons Ltd., Chichester, 2012. ISBN 978-0-470-66616-6.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[11] Schumacher P., Architecture&#8217;s Next Ontological Innovation, in<i> Not Nature, tarp – Architectural Manual</i>, Pratt Institure (ed.), New York, 2012.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="font-family: Tahoma,sans-serif; color: #000000;"><span style="font-size: small;">[12] Shea K., Directed Randomness, in Leach, Neil et al. (eds.) <i>digital tectonics</i>. Wiley &amp; Sons Ltd., Chichester, 2004. ISBN 0470857293.</span></span></p>
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		<title>T+A &#8230; structural semiology</title>
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		<pubDate>Mon, 25 Aug 2014 20:54:17 +0000</pubDate>
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		<description><![CDATA[STRUCTURAL SEMIOLOGY is the title of my latest article, that is going to be published in the forthcoming issue 05/2014 of Time +  Architecture, one of China&#8217;s most inflluential architecture magazines. As it is going to be published in Chinese]]></description>
				<content:encoded><![CDATA[<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b><em><a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_teaser.jpg" target="_blank"><img class="size-medium wp-image-511 alignleft" alt="TA_teaser" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_teaser-300x150.jpg" width="300" height="150" /></a>STRUCTURAL</em></b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b><em> SEMIOLOGY</em></b><em> </em>is the title of my latest article, that is going to be published in the forthcoming issue 05/2014 of <em>Time +  Architecture</em>, one of China&#8217;s most inflluential architecture magazines. As it is going to be published in Chinese only, the English version can be found here.<br />
</span></span></span></p>
<p><span style="color: #000000;"><span id="more-493"></span></span></p>
<p><span style="color: #000000;"><em><strong>Structural Semiology &#8211; <span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The Semiological Potentials of Tectonic Shell Structures</span></span></strong></em></span></p>
<p><strong><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Abstract</span></span></span></strong></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">In a complex networked society the architect&#8217;s core competency becomes the task of articulation in order to establish the built environment as a communicative frame for its users. The adaptive differentiation of load bearing structures according to different load cases or to semiological aspects afford many opportunities for tectonic articulation. A thus differentiated environment is much more legible than the modernist, isotropic order of repetition. To fully exploit this, architects need to closely collaborate with engineers, orchestrating the most suitable options. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Buildings have to be understood as highly integrated systems, that are inter-articulated and correlated, complementing each other in order to fulfil architectural, structural, functional, spatial, semiotic and atmospheric criteria.</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> S</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>tudio Hadid Vienna</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> has – within their agenda of Parametricism &#8211; been striving to integrate these systems&#8217; different layers seamlessly into the digital design process.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Researching the semiological capacity of parametrically generated architectural forms, the </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">project </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Parametric Semiology – Olympic Park Rio de Janeiro 2016 </i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">calls for the deveopment of radically innovative spatial models for the sport venues and their related programme. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">To that end semiology and structure become the driving layers of a parametric model to test tectonic articulations for their semiological potentials. This leads to the development of proto-architectural shell structures, that hold the potential to be organized and differentiated according to semiological criteria, that are further articulated within their own structural logics and subsequently contextualized on site.</span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Results of this design research and its underlying theories, concepts, and strategies are discussed in this paper.</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>Introduction</b></span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Traditionally the delineation between structural engineering and architecture relies on the clear distinction of the built environment&#8217;s technical necessities from its social requirements. While the technical necessities include stability, physical integrity, performance or constructability in realtion to its users, architecture considers a buiding&#8217;s social functions, i.e. its performance as an ordering communicative frame, that mainly works via its appearance and legibility for its users within their social context.(i)</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The core competency of architecture therefore is the task of articulation. Consequently, &#8220;T</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>he relationship between the technical and the articulatory dimensions leads to the concept of tectonics.</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">&#8221; (Schumacher, 2012:19), meaning that tecnical forms, that are based on engineers&#8217; calculations, are absorbed and further articulated by architects, aiming for increased architectural legibility within the built environment&#8217;s framework of social interaction.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">In order for architects to exploit tectonic articulation they need to guide and orchestrate the engineer&#8217;s investigations, evaluating and selecting the engineering options most suited to their primary task, namely to fulfil the posed social functions via framing communications. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The adaptive differentiation of load bearing structures according to different load cases and varying geometries, the adaptive differentiation of volumes and envelopes according to the building’s environmental performance (with respect to its exposure to sun, wind, rain etc.), and their differentiation according to semiological aspects as well as issues of circulation and navigation, afford many opportunities for differential tectonic articulation. A thus lawfully differentiated built environment is much more legible and navigable than the modernist, isotropic order of repetition. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">With the development of sophisticated computational design tools &#8211; both within architecture and within the engineering disciplines &#8211; the scope for nuanced tectonic articulation has much increased. The adaptation of structural morphologies to the force distribution within a structural system offers new opportunites for architectural articulation. In turn the more complex architectural orders proposed within contemporary architecture are reflected and potentially accentuated by sophisticated, adaptive structures. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Simpler interfaces, common programme platformes and scripting languages make engineering technologies more tangible for architects and facilitate information interchange and foster a close collaboration between these two disciplines that would have been impossible a few years ago.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Studio Hadid Vienna therefore closely collaborates with engineers and integrates both, analytic and generative engineering tools wihtin its design research methodology, while maintaining a clear understanding of the distinct agendas and core competencies of architects and engineers but at the same time encouraging students to develop reliable intuitions about the repective logics and concepts.</span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;"><b>From Space To Field</b></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Furthermore our conception of architecture has changed considerably, as the renunciation of linear and binary systems of perception, which for a long time have been dominating our world view, has only recently opened up new areas of scientific research. Rather than seeing the built environment as a number of independent entities, we have now come to understand it as a continuous field of diverse elements, as a spatial organisation that is able to negotiate and interpolate between those elements, which are subjected to the changing forces and currents that guide their use.</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">As Stan Allen remarks, “</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Field conditions move from the one toward the many, from individuals to collectives, from objects to fields.</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">” (Allen, 1999: 92).</span></span></span></p>
<p lang="en-GB"><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Complex architectural configurations like urban structures in general and buildings in particular can be perceived to have an intrinsic networked nature, as they are organized primarily around currents and lines of exchange where people, services, ideas and goods are collected, organised and redistributed in a multitude of directions (for an account of these phenomena see: de Landa: 2000). They consist of a multitude of different layers (some of which are not even architectural), that react and interact with each other, that are influenced by internal and external forces, and that all together form what we observe as our built environment.</span></span></p>
<p lang="en-GB"><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">In this sense, buildings have to be understood as highly integrated complex systems, sub-systems and components, that are inter-articulated and correlated, complementing each other in order to fulfil architectural, structural, functional, spatial, semiotic and atmospheric criteria. All systems stay associative to each other and adaptive to their internal and external conditions, that drive their differentiation. Functions and programmes can also be integrated by systematic differentiation of one pivotal system, which makes one system work on multiple functional layers, i.e. one series of building components might have structural and atmospheric properties at the same time.</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">As a consequence it has also become impossible to conceive architectural design separated from its related disciplines, such as energy design, material science and structural engineering. Understanding our built environment as a series of complexly interwoven layers, where a building&#8217;s structure is only of them, </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Studio Hadid Vienna</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> has been striving to integrate them more seamlessly into the digital design processes. </span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;"><b>Parametricism – Integration and Inter-articulation</b></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">For more than ten years now, Studio Hadid Vienna has been developing and exploring advanced digital design concepts in an attempt to expand the architectural repertoire and to find appropriate architectural answers to today&#8217;s societal complexity. Working within the agenda of Parametricism architecture is seen as a system of correlations and differentiations seeking adequate and complex articulation. A</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">s Patrik Schumacher puts it: “</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Just like natural systems, parametricist compositions are so highly integrated that they cannot be easily decomposed into independent subsystems – a major point of difference in comparison with the modern design paradigm of clear separation of functional subsystems.</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">” (Schumacher, 2008)</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The methodical development of these systems aims towards the generation of elaborated and parametrically controllable geometries, which contain highly adaptive potentials and connectivity (soft patterns). Iteration (as in opposition to simple repetition), variation and continuous differentiation of basic elements are crucial aspects in this process, as the respective driving forces are applied in order to articulate complex architectural systems. According to their scale, all evolved systems and their subsequent components are designed to eventually form integral parts of an overall system, ranging from large urban schemes down to precisely defined functional architectural elements. This implies controlled and simultaneous development of function, form, structure and material, and requires attention on the associative qualities of all single constituents.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">In this way, working in constant feedback loop, iteratively reorganising and expanding the parametric model becomes an important issues of the design process. Slowly building up a system of high complexity starting from a rather simple logic leads to increasingly elaborated, unpredictable yet controlled results, thus shifting the research focus beyond the point of mere digital representation.(ii)</span></span></span></p>
<p align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>&#8220;Only if virtual evolution can be used to explore a space rich enough so that all the possibilities cannot be considered in advance by the designer, only if what results shocks or at least surprises, can genetic algorithms be considered useful visualisation tools.&#8221; </i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">(Manuel de Landa: 2002)</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>&#8220;</b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i><b>Aesthetics link the strutural, formal and political and social. What is more political and cultural than aestethics?</b></i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>&#8221; (Greg Lynn)</b></span></span></span></p>
<p><span style="color: #000000;">A<span style="font-family: Arial,sans-serif;"><span style="font-size: small;">rchitecture always encompasses a concurrent series of complex design problems, which require an architectural solution. However most scripted and parametric systems can not but produce one aspect of architecture&#8217;s underlying systematics and logics, which then guide the generation of project-specific geometries and shapes. This additional architectural layer, which is designed to cohere and operate with all the multiple systems and sub-systems, will vary according to the designer&#8217;s capacities, needs to be understood as an integral part of the overall design process.</span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Parametric tools produce, when applied, a series of possible outcomes and enhance responsiveness between the designer and his design project. However, they can neither substitute creative potential nor are they capable of producing viable architectural results without the constant intervention of the designer, who in the end still holds responsibility for the project&#8217;s aesthetic qualities, that emerge out of the complex digital design processes.</span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;"><b>Tectonic Articulation</b></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">&#8220;</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>If we define tectonics as the strategic detournement of an element&#8217;s technically induced morphology in order to address substantial functions in the articulatory dimension, then tectonics can be redeemed and integrated within contemporary notions of handling form-function relationships. We might call this strategy of opportunizing on technica details techtonic articulation.</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">&#8221; (Schumacher, 2012: 21).</span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">If a building&#8217;s structure, and consequently its optimisation, is understood to be only one layer of its complex and multi-layered organisation, then structural expression can not be understood as an end in itself but rather as a means to differentiatedly articulate the substantial social function of the artefact/space in question. </span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">In this line of thinking, the elegant accentuation of structural elements does not hold any metaphorical value in itself, such as one might be able to detect in late modernist or structuralist buildings, where the pointed display and over-articulation of structure stems from long held ideological positions rather than tectonic considerations.</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Also buildings are not materialized solely to the concerns of technical and structural efficiency, which would be the sturctural engineer&#8217;s approach, but with the clear aim to interarticulate the building&#8217;s diffferent systems and subsystems to form one coherent spatial organisation, to achieve tectonic articulation, as it is &#8220;</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>[the] relationship between the technical and the articulatory dimensions [that] leads to the concept of tectonics</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">&#8221; (Schumacher, 2012: 19)</span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;"><b>The Semiological Project</b></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Following up on previous research on the semiological capacity of parametrically generated architectural forms, </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Studio Hadid</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">&#8216;s recent design research project </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Parametric Semiology – Olympic Park Rio de Janeiro 2016 </i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">calls for the research and deveopment of radically innovative spatial models for the sport venues and their related auxiliary programmes. The future Olympic Park in Rio is used as a testing ground because the complex programme, that demands structures of various sizes from large scale stadia to smalll scale auxiliary buildings lends itself to be structurally articulated through a series of related shell strcutures, while at the same time, the vast overall scale of the Olympic Park ask for semiological articulation in order to facilitate orientation, navigation and circulation by meaningfully cohering the builidngs to form a differentiated yet continuous urban field. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">To that end semiology and structure become the driving layers of a parametric model in order to test tectonic articulations for their semiological potentials. This leads to the development of a series of proto-architectural shell structures, that hold the potential to be arranged, clustered, organized and differentiated according to the semiological criteria and that are further articulated within their own structural logics. </span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">The design of these proto-architectural elements is based on the thorough research of different shell structures, their formal properties and their multiple potentials for parametric differentiation.</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">In the same way that semiology – and a buidling&#8217;s struture &#8211; is one the many different interacting layers that all together form what we today consider to be our built environment, &#8220;</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>&#8230; the architectonic code is one of several fundamental panhuman sign systems which in concert provide individuals and groups with a multi-nodal and multi stereoscopic template for the creation of humanly meaningful realities</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">&#8221; (Preziosi, 1979: 3).</span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;"><b>Creative Potential</b></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">As a consequence the goal is neither to design a structurally optimised building nor to conduct an exercise in semiological form finding, but the extension of architecture&#8217;s formal repertoire through investigation into the multitude of architectural possibilities within a multi-dimensional solution space that is clearly defined by previous structural research, which sets the limits for the wide range of possible forms.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Investigating the morphogenetic potential is one of the most intriguing aspects of parametric design. The distinct difference between form-generating and form-finding should be clearly understood, as the parametric design aims towards the exploitation of its generative capacity rather than merely developing a method of discovering inspiring shapes. A systematic variation of intrinsic and extrinsic forces results in an immense range of possible outcome whereas the range of parametric values determines the capacity of generating unexpected results. </span></span></span></p>
<p align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Seen from a structural engineer&#8217;s point of view on the other hand, these processes might be used to gradually approach &#8220;</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>a balance between aesthetic intrigue, innovation and efficiency in new structural forms</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">&#8221; as Kristina Shea puts it (Shea, 2004: 89).</span></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">However, the resulting formal and spatial articulations always remain tectonic, i.e. they remain structurally or technically motivated, rather than being conventionalized and thus becoming ornamental articulations.</span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Urban and architectural shell prototypes are designed with regards to their semiological readability, based on urban, spatial, programmatic, or social parameters, that were deducted from the specific programme for Rio&#8217;s Olympic Park, developing ideas on how semiologic operations can be systematized and intensified in order to be interrelated and tectonically articulated within the framework of the different structural shell systems, the large span constructions in question require.</span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;"><b>Parametric Semiology</b></span></span></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Studio Hadid Vienna always operates as a &#8220;vertical studio&#8221;, meaning that students of different years and experience form teams to work together on one year-long studio briefs. In this specific learning environment new students get directly exposed to innovative design techniques and the studio&#8217;s digital culture, whereas more experienced students can profit from new ideas floating into the studio from all over the world.</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">During the </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>preparation phase</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> early in the semester students start to systematically investigate and analyze diffferent structural shell systems, evaluating and cataloguing them </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">according to their architectural, spatial, structural, material, typological, affective and effective properties and their potential to be differentiated according to semiological parameters. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">At the same time they try to develop a</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> clear understanding of the project brief and the programmatic and typological components of the Olympic Village in Rio de Janeiro, identifying a series of crucial relations of varying intensities between two or more different components or elements in the brief, that can be described using semiological differentiations</span></span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Subsequently the objective is the development of proto-architectural shell structures, that hold the potential to be arranged, clustered and differentiated according to the semiological relations, that were identified earlier on and that will in turn drive the generation and differentiation of these elements.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">During </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>design research phase</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> these proto-architectural shell structures are further developed, Students are required to</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> investigate, if the intended differential qualities actually work in a small scale cluster of buildings. To that end a series of different types in different scales from the list of typologies (i.e. 1 stadium type, 1 housing type, 1 circulation type, …) is selected, arranged and differentiated within the scope of every group&#8217;s semiotic concept. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The goal of this exercise is a first proof of concept of the group&#8217;s architectural hypothesis. </span></span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">At this point students are also encouraged to look into the further differentiation of construction, surface articulations, edge conditions, perforations, openings, and ground conditions (i.e. how do the shell structures meet the ground and how does the ground react/interact semiologically with them). Different semiological parameters might affect different components of the shell systems in various ways. </span></span></span></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">During the </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>urban research phase</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> students develop generative strategies to deploy, arrange and further differentiate the proto-architectural shell structures according to the urban semiological logics that have been developed through the analysis of site, context and boundary conditions. These strategies might include: aggregation and variation (repeating, multiplying, scaling), packing, flocking, massing, orientation and direction, extremities of scale, hierarchy, sequencing, field conditions, different degrees of transparency, informed grid logics, phenomenological effects, or exploitation of perspective views. In this process organizational and navigational logics, that have been incorporated earlier on, are not discarded but further appropriated and synchronized with the site&#8217;s contextual parameters.</span></span></span></span></span></p>
<p lang="en-US" align="JUSTIFY"><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Finally all the research and design results are evolved into one coherent semiological design proposal, that simultaneously operates on the urban, architectural, structural, and component level.</span></span></p>
<p lang="en-GB" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The following student projects presented in this paper are selected from design studio work done at Studio Hadid, Institute of Architecture, University of Applied Arts, Vienna. Professor: Zaha Hadid. Assistant Professors: Mario Gasser, Christian Kronaus, Jens Mehlan, Robert Neumayr, Patrik Schumacher, Hannes Traupmann, Mascha Veech. </span></span></span></p>
<p lang="en-GB" align="JUSTIFY"><a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid@veniceBiennale.jpg" target="_blank"><img class="alignnone size-medium wp-image-521" alt="TA_studioHadid@veniceBiennale" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid@veniceBiennale-300x200.jpg" width="300" height="200" /></a></p>
<p lang="it-IT" align="JUSTIFY"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The results of the studio&#8217;s design research was on display at the 13</span></span><sup><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">th</span></span></sup><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> Architectural Biennale “Common Ground” in Venice.</span></span></span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>Project: </b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i><b>TwoFold</b></i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>. </b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Students: Marie Drescher, Min Yin.</span></span></span></p>
<p><a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_twoFold_01.jpg" target="_blank"><img class="wp-image-526 alignleft" alt="1_d_1_big.150" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_twoFold_01-300x200.jpg" width="210" height="140" /></a> <a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_twoFold_02.jpg" target="_blank"><img class=" wp-image-527 alignnone" alt="1_d_1_big.150" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_twoFold_02-300x200.jpg" width="210" height="140" /></a></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">At the core of this design research are three contrasting folding patterns, discovered during experimentation with paper models. The flexible, semi-flexible and rigid fold enrich not only the structural capabilities of the designs, but also their ability to communicate their varying functions to the visitor. Sport venues use a single row of the flexible fold, manipulated in various ways in order to create prototypes for the different types of sports. Buildings containing accommodation facilities are created with a variety of scales within the folding pattern, resulting in a readable system informing the user about the spacial qualities in the interior. Service buildings are characterized by the semi-flexible fold. The individual functions are distinguished by differences in the placement of openings. The rigid fold creates various types of support buildings. Subtle differences within the folding pattern are used to distinguish functions such as transportation, information and administration. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">A unique systemof distribution and differentiation is constructed in order to translate the catalog of proto-shells into an intelligent semiological urban field.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>Project: </b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i><b>Semantic Fields</b></i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>. </b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Students: Elena Krasteva, Emanuele Mozzo, Daniel Zakharyan.</span></span></span></p>
<p><a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_semanticFields_02.jpg" target="_blank"><img class=" wp-image-525 alignleft" alt="TA_studioHadid_semanticFields_02" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_semanticFields_02-300x200.jpg" width="210" height="140" /></a> <a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_semanticFields_01.jpg" target="_blank"><img class="alignnone  wp-image-524" alt="TA_studioHadid_semanticFields_01" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_semanticFields_01-300x200.jpg" width="210" height="140" /></a></p>
<p><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Starting off with the research of shells in nature the team decided to concentrate on mushroom structures as they offer an incredible diversity within a single type of species. Structural behavior and morphological properties were translated into the architectural domain.</span></span></p>
<p lang="en"><span style="font-family: Arial,sans-serif; color: #000000;"><span style="font-size: small;">Semiologically three different levels of intervention were identified:</span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">On </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Group Level</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> the main driving force of differentiation is the application of packing principles. Depending on regulatory parameters and based on behavioural patterns </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">different types of deformed agglomerations are developed.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">On </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Shape Level </i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">different morphogenetic parameters (height, size, inclination, &#8230;) are exploited to form a differentiated yet semiotically coherent field of shapes. To that end parametric particle spring simulation systems are used, allowing the students to create physically correct curvatures in real time interaction.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">On S</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">urface Level the key aspect was the transformation of different natural surface articualtions into architectural components. Several types of gills (linear, additive, branching) were identified and translated into a structural system that establishes a tectonic connection between a surface&#8217;s curvature and its level of detail resolution, thus allowing for a structurally efficient and curvature-dependant distribution throughout the entire system.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Site implementation: As any activity can be defined by two main aspects, the activity itself and the connections it establishes within its surrounding, the project</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> explores these connections and emerging relationships between the program and surrounding field through the superimposition of these three levels. It studies how the appearance of a particular program triggers certain behaviors and reactions in the field. It examines how the field can capture programmatic identities, propagate them as a system of visual clues and articulate their presence. Finally it investigates, how visitors can learn from this environment and navigate through established systems of signification.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>Project: </b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i><b>devaulting</b></i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><b>. </b></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Students: Tudor Sabau, Jakob Travnik, Matthias Urschler</span></span></span></p>
<p><a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_devaulting_03.jpg" target="_blank"><img class=" wp-image-523 alignleft" alt="TA_studioHadid_devaulting_03" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_devaulting_03-300x200.jpg" width="210" height="140" /></a> <a href="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_devaulting_02.jpg" target="_blank"><img class="alignnone  wp-image-522" alt="TA_studioHadid_devaulting_02" src="http://www.unsquare.at/wp-content/uploads/2014/08/TA_studioHadid_devaulting_02-300x200.jpg" width="210" height="140" /></a></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The project aims at redefining the typology of vaults as a means of creating a complex semiotic system, by which its signified content is expressed through the relationship between two fundamental layers of communication: one layer represented by a unified and continuously differentiated ground condition based on a strict grid logic, which is working in parallel with a second layer of continuously differentiated shell typologies. </span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The project operates semiotically in various scales. On a global scale the masterplan consists of three parts: a housing zone (grided shells), a non-sport venue zone (full shells) and a sporting venue zone (cracking shells). On a local scale these zones are subdivided into &#8221;islands&#8221; on which groups of relevant programs (shell types) are further differentiated according to intrinsic logic. In between the islands it is the landscape that is subjected to contextual differentiation.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">The programs are articulated through systematic shell manipulation, such as cracking logics, structural differentiation, material differentiation, formal operations and the adaption of figure-ground relationships. Ultimately, the resulting hierachies result in a complex yet clear matrix of semiotic readings, which serves as direct as well as indirect guidance to inform the user of the locational, programatic and socially relevant use of a particular space.</span></span></span></p>
<p><span style="color: #000000;"><strong>Notes And References</strong><br />
</span></p>
<p>All images are (c) studio HADID vienna and respective students.</p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">(i) </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">For an introduction to the theory of </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>The Autopoiesis of Architecture</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> please refer to (Schumacher: 2011).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">(ii) </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">For a short introduction to the basic ideas of parametric design please refer to (Neumayr, Budig: 2009).</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Allen, Stan. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Points + Lines</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">. Princton Architectural Press, New York: 1999. ISBN 1-56898-155-4.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">De Landa, Manuel. A</span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i> Thousand Years Of Non Linear History</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">. Zone Books, New York:1997. ISBN 0-942299-32-9.</span></span></span></p>
<p lang="it-IT"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">De Landa, Manuel. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Deleuze and the Use of the Genetic Algorithm in Architecture </i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">in Leach, N. (ed.) </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Designing for A Digital World</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> Wiley Academy, London: 2002. ISBN 0-470-84419-1.</span></span></span></span></span></p>
<p lang="it-IT"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Lynn, Greg in </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>An Aesthetics Of Calculus</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> in Leach, Neil et al. (eds.) </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>digital tectonics</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">. Wiley &amp; Sons Ltd., Chichester, 2004. ISBN 0470857293.</span></span></span></span></span></p>
<p lang="it-IT"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Neumayr, R. and Budig, M., 2009: </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Generative Processes – script based design research in contemporary teaching practice</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">, in Paoletti, I. (ed.) </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Innovative Design and Construction Technologies</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> Maggioli S.p.A.. Milano: 2009. ISBN 978-88387-4369-X</span></span></span></span></span></p>
<p lang="it-IT"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Preziosi, Donald. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Architecture, Language and Meaning – The Origins of the Built World its Semiotic Organisation.</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> Mouton Publishers, The Hague/Paris/New York: 1979.</span></span></span></span></span></p>
<p lang="it-IT"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Schumacher, Patrik. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Parametricism as Style – Parametricist Manifesto.</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> London 2008. Presented at 11th Venice Biennale 2008. http://www.patrikschumacher.com/ (last visited 18 06 2014).</span></span></span></span></span></p>
<p lang="en-GB"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Schumacher Patrik. The Autopoiesis of Architecture. A New Framework for Architecture. Wiley &amp; Sons Ltd., Chichester, 2011. ISBN 978-0-470-77298-0.</span></span></span></p>
<p lang="en-GB"><span style="color: #000000;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Schumacher Patrik. The Autopoiesis of Architecture. A New Agenda for Architecture. Wiley &amp; Sons Ltd., Chichester, 2012. ISBN 978-0-470-66616-6.</span></span></span></p>
<p lang="it-IT"><span style="color: #000000;"><span style="font-family: Calibri,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">Shea, Kristina. </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>Directed Randomness</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"> in Leach, Neil et al. (eds.) </span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;"><i>digital tectonics</i></span></span><span style="font-family: Arial,sans-serif;"><span style="font-size: small;">. Wiley &amp; Sons Ltd., Chichester, 2004. ISBN 0470857293.</span></span></span></span></span></p>
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		<title>studio hadid&#8217;s research @ 13th venice biennale</title>
		<link>http://www.unsquare.at/?p=132</link>
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		<pubDate>Thu, 30 Aug 2012 19:20:45 +0000</pubDate>
		<dc:creator>0801</dc:creator>
				<category><![CDATA[exhibitions]]></category>
		<category><![CDATA[angewandte]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[biennale]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[parametric design]]></category>
		<category><![CDATA[parametric semiology]]></category>
		<category><![CDATA[parametricism]]></category>
		<category><![CDATA[semiology]]></category>
		<category><![CDATA[shell structures]]></category>
		<category><![CDATA[shells]]></category>
		<category><![CDATA[studio hadid]]></category>
		<category><![CDATA[venice]]></category>
		<category><![CDATA[zaha hadid]]></category>

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		<description><![CDATA[the results of this year&#8217;s research into parametric semiology will be on display at the 13th venice biennale titled &#8220;common ground&#8221; in the arsenale. the selected models will &#8211; together with zaha hadid&#8217;s centre piece installation Aurum, her models and]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.unsquare.at/wp-content/uploads/2013/04/venice.jpg" target="_blank"><img class="size-medium wp-image-134 alignleft" alt="venice_teaser" src="http://www.unsquare.at/wp-content/uploads/2013/04/venice_teaser-300x150.jpg" width="300" height="150" /></a> the results of this year&#8217;s research into <em>parametric semiology</em> will be on display at the 13th venice biennale titled &#8220;<em>common ground</em>&#8221; in the arsenale. the selected models will &#8211; together with zaha hadid&#8217;s centre piece installation <em>Aurum, </em>her models and research and additional pieces of work of heinz isler, frei otto and philippe bloch &#8211; be part of a comprehensive body of research about parametric shell structures, that fills an entire room in the arsenale.</p>
<p>hats off to all our students and special thanks to josip, maya, rhina, indre, matthias, bogdan and daniel for helping out with the installation.</p>
<p><span id="more-132"></span></p>
<p align="JUSTIFY">this year&#8217;s studio brief &#8220;<em>Parametric Semiology II– Olympic Park Rio de Janeiro 2016</em>&#8221; called for the research and development of radically innovative spatial models for the sport venues and related auxiliary programmes of the future olympic park in Rio. within the scope of <em>Parametricism</em> this semster&#8217;s research focus lies especially on shell structures and their manifold potentials.</p>
<p align="JUSTIFY">students in the studio have been continously researching within the paradigm of Parametric Design for the last few years, testing contemporary design strategies in various scales and within different studio agendas. most recently the semiological capacities of parametrically generated architectural forms were investigated.</p>
<p align="JUSTIFY">following up that research agenda, this semester students will develop urban and architectural prototypes with regard to their semiological readability, based on the urban, spatial, programmatic, or social parameters, that were deducted from the specific programme for Rio&#8217;s Olympic Park.</p>
<p align="JUSTIFY">the design of these proto-architectural elemets is based on the thorough research of different shell structures, their formal properties and their multiple potentials for parametric differentiation.</p>
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